- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：300 |
| Address：Liberation Road No. 001 | Format：led | Duration：15s |
| Location：Sanya International Shopping Center | Min Qty：1 | Operating Time：7-23o'clock |
| Size：13.5m(W)X7.7m(H)= 103㎡ | Min Period：week |
Located at the core intersection of the big roundabout on Jiefang 1st Road, directly facing the direction of pedestrian and vehicle traffic, the red light waiting time is about 60 seconds, allowing pedestrians and drivers' line of sight to naturally lock onto the screen, with an effective viewing time of 15–20 seconds per instance. Its reach and memorability far exceed ordinary outdoor advertisements. Jiefang 1st Road is the main traffic artery in downtown Sanya, with an average daily vehicle flow of over 50,000 and pedestrian flow of over 120,000, covering all types of traffic including self-driving cars, tourist buses, and public buses.
The large screen is located at the entrance of the pedestrian street on the exterior of the shopping center with a wide, unobstructed view, 360° visibility, sufficient brightness at night, and clear visibility during the day, making the advertising impact extremely strong. It is adjacent to the First Market and Sanya International Hotel, where tourism, shopping, dining, and leisure industries converge. Consumers have strong willingness to spend and long dwell times, making advertising conversion potential high – this is a golden window for planting advertising information.
The screen faces the direction of pedestrian and vehicle traffic with no obstructions, is clearly visible during the day and bright enough at night, creating a 'must-see when passing by' compulsory exposure effect. The advertisement reach is extremely high, with ad memorability increased by 300%. It is the only LED large screen that simultaneously covers the massive visiting traffic of the shopping center and the dense vehicle flow on the main Jiefang Road, achieving dual compulsory exposure of ‘must-see while shopping, must-stop while passing by.’
The traffic flow at this intersection is enormous, and vehicles usually experience long dwell times while waiting at the traffic lights. This natural "forced stop" scenario gives drivers and passengers ample time to read advertisements, effectively avoiding fleeting ineffective exposures. As a landmark building facade at the intersection, the screen is unobstructed on all sides, capable of covering the flow of vehicles and pedestrians in four directions, creating absolute visual dominance in a bustling commercial district.
The advantage of the LED screen lies in the intersection's mandatory visibility and the magnetic pull of the commercial area. It is not an isolated screen but the traffic gateway to Sanya's busiest commercial street. It is the only landmark on Jiefang Road roundabout that accommodates both the pedestrian flow of the commercial district and the vehicle flow of the main road. It is a prime advertising slot that covers both tourist spending and local consumption, occupying a rare location in the "Jiefang Road commercial district," allowing advertisers to capture the dual benefits of both "tourist flow" and "local flow."
With its irreplaceable core location, stunning large-scale visual effect, efficient traffic coverage, and high-end audience, it forms an unmatched media barrier. It possesses four core advantages: strong visual impact, high coverage efficiency, significant brand enhancement, and diverse communication scenarios. Its advertising return on investment is 40% higher than that of ordinary outdoor media.
Leveraging core location benefits, advanced hardware configuration, coverage of high-net-worth audiences, and multi-dimensional communication value, it becomes a golden medium for brands seeking to capture the high-end communication market in central China. Its core advantages focus on four key dimensions, integrating exposure volume, precision, and brand empowerment.
