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- Specs
- Advantages
- Value
- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Baggage Hall Exit Porch | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.03×13.53m | Min Period：month |
The lightbox is positioned above the entrance hall at a high location directly aligned with the natural line of sight of the crowd and departing passengers, creating a 'high-altitude overhead interception' effect. Passengers find it difficult to avoid the advertisement while walking, resulting in passive high exposure. This area covers 100% of domestic arriving passengers and is renowned for its ultra-large display and high exposure rate, achieving continuous, stable, and high-frequency exposure to maximize communication efficiency.
It is the only exit route for domestic passengers after collecting their luggage, ensuring 100% coverage of all domestic arrivals. The route cannot be bypassed or replaced. The 13.53-meter extra-long horizontal display spans the entrance hall, with the ultra-large size creating a strong visual impact and exclusivity in the open space, immediately capturing passengers' attention. The exit area of the luggage hall is relatively enclosed, with minimal external information interference, naturally focusing passengers' sight on the exit path, achieving high-efficiency exposure through both passive and active gaze.
As the last visual node for passengers before leaving Ningbo, it deeply embeds brand impressions and forms a full-cycle communication loop with departure-level media, enhancing the likelihood of conversion. The high-positioned installation above the entrance hall completely avoids obstructions from crowds or luggage carts, allowing clear visibility from 10-20 meters away. When passengers exit the station, they naturally look upward, enabling immersive passive viewing with no visual blind spots, maximizing information transmission efficiency.
It covers over 16 million arriving passengers annually, with a stable daily reach of 44,000 people. During the peak of the Spring Festival, the single-day reach can reach 60,900 passengers with no dead zones. The area provides a clean and uncluttered environment, with minimal interference from surrounding commercial advertisements, allowing the brand display to dominate the scene and achieve broader communication coverage.
In the spacious arrival lobby environment, a visual landmark that cannot be ignored is created. When travelers enter the hall with anticipation and fatigue about their destination, their line of sight naturally searches for directions and exits. The advertisement can seamlessly integrate into this core visual path, achieving passive, high-attention exposure of brand information, significantly enhancing brand recall; the advertising information achieves strong passive exposure.
The arrival hall is a relatively enclosed space with minimal external information interference. When travelers are walking or briefly waiting for friends and family, they instantly come into contact with the advertisement when they look up, occupying the 'last visual impression' before leaving the station. It can carry richer brand content and create a strong visual impact. With natural focus on this area, high ad reach can be achieved, seamlessly integrating into this core visual path to enable passive, high-attention exposure of brand information.
Core value extraction: 100% passenger coverage, landmark screens, ten-million-level hub advantage, scarce and irreplaceable, combining 'traffic certainty' and 'brand premium.' It is a core asset with high traffic barriers and long-term high returns. The ten-million-level passenger flow at the southern hub airport of the Yangtze River Delta is an excellent target for deploying national brands and local leading customer groups.
The baggage hall exit space is relatively enclosed. Travelers are in a relaxed, actively attentive state, making them highly receptive to advertisement content and retaining it longer, achieving 'exclusive transmission' and avoiding competitor diversion. The placement ensures continuous, stable exposure. Without carousel content diluting the message, the communication efficiency is much higher than dynamic screens.
