- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：Right side of T2 Domestic Arrival Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6×4.5m | Min Period：month |
Located on the only necessary path passengers take after collecting their luggage to exit the station, with no columns or equipment obstructing the view, the sight naturally focuses on the wall, achieving 100% passive, mandatory exposure without omissions or dispersal. The ample viewing time allows the advertisement content to be fully conveyed, significantly enhancing brand recall, turning every investment into effective communication. Compared to scattered points throughout the terminal, the efficiency of dissemination is greatly improved.
Located on the right-side wall of the T2 Domestic Arrival Hall, adjacent to the baggage claim area, it is the only mandatory path for passengers to exit. The sight naturally focuses on the exit path and wall without any visual blind spots. The Arrival Hall space is relatively enclosed, with few competing advertisements and low visual interference, allowing brand information to be received more purely. Being on a mandatory path with exclusive wall space, there are no obstructions or dispersals, achieving 100% passive exposure with extremely high efficiency.
The Arrival Hall space is enclosed and has minimal interference. Passengers are in a relaxed state at the end of their journey, with high information reception and recall. The 6-meter floor-to-ceiling vertical display occupies the entire wall, creating a strong sense of spatial pressure and visual landmark. During passengers' waiting or stopping moments, they naturally gaze at the display for a long time, resulting in deep information embedding. It achieves 100% coverage of all domestic arriving passengers.
All domestic arriving passengers, after collecting their luggage, must pass through the pick-up area or the transport hub, enabling 100% coverage of arriving passenger flow. After finishing their flight journey, passengers naturally scan their surroundings, and the advertising displays are precisely embedded in this core visual pathway. This allows for effective brand message delivery when passengers are relatively relaxed and focused, effectively reaching domestic arriving passengers who have just completed their journey.
Thanks to its unique geographical location and audience psychological characteristics, it has significant media advantages. The advertising displays are precisely embedded in this core visual pathway, allowing for effective brand message delivery when passengers are relatively relaxed and focused. The arrival hall space is relatively open, reducing excessive interference from external information, making the advertisements the visual focus and achieving passive, high-attention exposure of brand information.
Passengers are in a relaxed state at the end of their journey and are highly sensitive to their surroundings, helping brands achieve a dual effect of 'offline exposure and online amplification.' Lightboxes embedded in the core departure pathway create a passive exposure scenario with no interference, resulting in high receptivity to advertising information. As the final visual touchpoint, it forms a strongly focused closed-loop communication.
Relying on the four core advantages—exclusive access to the golden line covering the entire passenger flow, low-interference communication, and multi-format adaptability—it achieves the triple investment return of 'brand exposure, precise reach, and value accumulation.' The cost-effectiveness and long-term appreciation potential are prominent, achieving precise matching of brand positioning with audience needs and further amplifying investment value.
