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| Area：Changchun | Type：airport | Frequency：0 |
| Address：Changchun Longjia Airport | Format：Light box | Duration：0 |
| Location：T2 First Floor Arrival Hall Baggage Claim Exit | Min Qty：2 | |
| Size：2.39米×4.78米 | Min Period：year |
Located at the only passageway at the baggage hall exit, this is a golden terminal point on the airport arrival level that cannot be replicated. It has a high concentration of passenger flow, few competing locations, and long-term placements can establish regional brand monopoly, capturing the traffic entry point of the Northeast gateway. All arriving passengers must pass through here 100%, with no obstacles or diversion, ensuring full advertising exposure, low cost per single impression, high coverage efficiency, and a 40% increase in brand information retention.
The exit of the arrival baggage claim hall is the only mandatory passage for passengers to leave the baggage area after collecting their luggage, forming a "locked passenger flow" communication node. This location completely overlaps with the flow of people meeting arriving passengers. While waiting to confirm vehicles with their friends or relatives, passengers naturally linger, with an average dwell time of over 90 seconds. Advertising reach efficiency far exceeds that of the departure area, achieving 100% forced exposure, making it a core location with extremely high brand exposure efficiency along the arrival route.
This position directly faces exiting passenger traffic with no structural pillars blocking the view and no route diversion. All arriving passengers and those meeting them converge here, allowing the advertisement to naturally enter the audience's line of sight, achieving forced exposure with a high reading rate. Passengers often gather and linger here for a sufficient amount of time. With minimal environmental interference, advertising information is more easily remembered, the communication effect is more stable, brand voice stands out, and the exposure utilization rate is higher.
The annual passenger throughput is approximately 17.6 million, with an average of 54,300 per day and peaks over 60,000. Passengers gather here to wait for companions or confirm the exit direction, resulting in long dwell times, concentrated attention, forced exposure to advertising information, and high memorability.
As a key convergence point in the passenger flow from the baggage claim area to the arrival hall, passengers carry their luggage and gather as they exit, with their attention highly focused on the exit area ahead. The lightbox occupies the core visual position on the wall, creating a scenario of mandatory exposure that passengers must pass and see. It serves as a high-quality lightbox resource for the brand to achieve efficient reach and strengthen brand memory at the arrivals end of Changchun Longjia Airport, suitable for precise placement needs in industries such as automotive, finance, real estate, high-end consumption, and cultural tourism.
When passengers exit the station, meet up, or wait, their attention is highly concentrated, leading to high completeness in reading the advertising information. This can effectively deepen brand impressions, and long-term placement can establish a stable mental position. The lightbox faces directly toward the direction of passenger exit, with the display centered and prominent, offering a wide view without pillar obstruction. As passengers naturally look ahead when exiting, advertisement information is passively received, read completely, and has a direct and stable communication effect.
The core value of the investment lies in the triple advantages of "scarce location, precise audience, and long-term return." Relying on the airport’s gateway traffic bonus, it balances short-term efficient exposure with long-term brand consolidation. Its value is reflected not only in short-term efficient exposure and precise conversions but also in long-term brand consolidation, traffic monopoly, and value enhancement, significantly improving the return on placement and maximizing investment value.
The stay scenario at the baggage exit upgrades advertising from 'pass-by exposure' to proactive reception with deeper memorability. This location is a high-value, high-certainty core airport media, with investment value reflected in both brand image enhancement and precise audience reach.
