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- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Second Floor Departure Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4m×15.3m=61.2㎡ | Min Period：year |
Located on the only passenger pathway after security check, the journey that every traveler must take, see, and stay on, with an average waiting time of 30–60 minutes; there is no interference and high reach. The departure hall space is clean and orderly, providing a high-end, unified advertising environment that is spacious, bright, and unobstructed, without cluttered information interference, effectively enhancing brand quality and communication favorability. Daily reach exceeds 28,000 people, covering a vast and precise audience. Passengers observe wall content repeatedly at close range during waiting, achieving more than three mandatory exposures per person per day, with reach efficiency far exceeding ordinary advertisements.
The core area of the second-floor departure hall is adjacent to the post-security waiting corridor and boarding gate area, the only main passageway after security, covering all passengers heading to boarding gates. It is a must-pass route with full coverage and no blind spots, a high-frequency stop zone where all domestic departing passengers wait, walk, and reside. Passengers' long periods of waiting, walking, and standing lead to repeated advertisement exposure, resulting in much deeper memorization compared to media along corridors.
The post-security waiting area is one of the airport's most crucial advertising scenarios. Passengers stay for long periods and are repeatedly exposed to advertisements. Locations are scarce and cannot be replicated. Compared with speed-view media in the departure hall, the stay time is longer, providing more sufficient reach and lower exposure cost per unit time. It can be combined with check-in areas, arrival areas, and corridor lightboxes to form a full-chain coverage from departing — waiting — arriving, amplifying the overall communication effect.
As the only core passenger pathway after security, this route is mandatory for travelers after completing security check, with no alternative paths. Lightboxes are located in the travelers’ core field of vision, unobstructed and interference-free, achieving 100% mandatory exposure, creating an immersive communication atmosphere, and greatly enhancing brand quality and premium image.
The departure lounge is the only passage to all boarding gates, and all domestic departing passengers must shuttle and stay in this area. The lightbox is located along the core path that passengers take to reach the boarding gates, ensuring 100% coverage of brand information without omission, greatly enhancing the reach of the information.
With its unique situational advantages and precise audience targeting, it has become a preferred medium for brand marketing and promotion, balancing exposure efficiency, audience quality, and brand value enhancement. Unlike conventional airport advertising positions, it offers greater cost-effectiveness and communication depth. This location is irreplicable and can achieve widespread brand exposure. Once a brand occupies it, it can form a unique positional advantage, strengthening market competitiveness.
With scarce location resources, precise high-net-worth audience targeting, stable exposure effectiveness, and strong brand endorsement, it builds an investment advantage of 'low input, high return, and strong long-term effect.' Whether it is for shaping the image of mid- to high-end brands or promoting core products in the market, it maximizes investment value and serves as a core investment choice for brands expanding into Jiangxi and the mid- to high-end market in East China.
The lightbox's core advantages include monopolizing the hub's key scenarios, precisely reaching high-net-worth audiences, and low-risk flexible operations. It provides both short-term exposure benefits and long-term asset appreciation potential, making it a high-quality target for advertising and media investment.
