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- Specs
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- Media Map
| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：Light box | Duration：0 |
| Location：Level 1 Arrival Baggage Claim Hall | Min Qty：2 | |
| Size：2.8m×5.7m=15.96㎡ | Min Period：year |
Located in the core domestic arrivals baggage claim area, it is the only route for all arriving passengers to collect luggage and exit the terminal, covering 100% of domestic arrival passenger flow with no visual blind spots. The baggage hall is relatively enclosed, with low advertising density and high attention to single media. Domestic flight passengers disembark → collect luggage → exit terminal along the only route, staying 3–10 minutes with high focus and stable high recall efficiency.
As Dalian Airport's only centralized baggage claim hall for domestic arrivals, the lightboxes are in a core, scarce, and irreplaceable media location in the airport. Passengers are in a state of waiting, relaxing, and preparing to leave, which results in high advertising receptivity. The average waiting time for luggage is 3–10 minutes, far exceeding typical ad exposure time, significantly improving ad reading and recall rates. A single exposure duration is 2–3 times longer, creating a deep memory window.
Located in a semi-enclosed arrivals hall with a clean media environment and minimal interference, advertisement memorability, recall, and favorability are greatly enhanced. Its position is adjacent to the only diversion point after passengers complete luggage collection and before transferring to transportation, forming the last visual anchor before action. Passengers stay for an average of 60–90 seconds after collecting luggage, and must pass through the lightbox array in the corridor, creating a visual enclosure.
No matter from which angle passengers approach the exit, there is always a lightbox facing them directly or sideways. Information acceptance and memorability are significantly higher than in other noisy environments, expanding influence and making it a highly valuable advertising option in the airport scene.
Passengers are more receptive to brand information while in a relaxed state in the baggage claim hall. Combined with the high-end atmosphere of the airport, this scene-enabled advantage allows lightboxes in this area to be linked with other media resources, such as airport arrival corridors and locations near exits, forming a coordinated placement that creates a complete communication loop of 'baggage claim–corridor–exit.' This further amplifies the communication effect, achieving 'single-point delivery, full-area coverage,' allowing brand information to permeate comprehensively and maximize placement value.
The lightboxes are positioned on key wall locations around the baggage hall, with no visual obstructions, making them a passage every domestic inbound passenger must take. Using high-definition and high-brightness indoor display techniques, the images are finely detailed and evenly illuminated, capturing passengers’ attention with clear visual presentation, enabling brand information to be efficiently received in a relaxed atmosphere, achieving precise reach and effective communication.
Not only are they windows for brand display, but they also serve as high-quality investment carriers that balance image communication and regional penetration. Relying on the scene and focusing on passenger flow, brand information is deeply integrated with the travel scenario, helping national brands enhance their regional influence and enabling local brands to accurately reach their target audience. Each placement can maximize its value, making it a highly competitive media resource within Dalian Zhoushuizi Airport.
By relying on passenger flow as the core to deeply integrate brand information with travel scenarios, it can both help national brands enhance regional influence and assist local brands in precisely reaching their target audience.
