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- Specs
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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T3 Three-Level Departure Ticketing Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6m×13m=78㎡ | Min Period：year |
Located in the Departure Ticketing Hall on the 3rd floor of T3, it covers 100% of departing passenger flow. Positioned on the prominent wall/partition of the ticketing hall, directly facing the check-in counters and the passenger traffic flow, it is at a suitable visual height with strong exposure. Passengers wait for ticketing for an average of 15–25 minutes, allowing for repeated brand impressions with high memorability, strong visual impact, and complete information delivery. The static exclusive brand information has a strong communicative effect.
This is the core visual focal area for passengers handling check-in, waiting, and passing through the domestic departure ticketing hall on the 3rd floor. There is no detour or obstruction in front of the ticketing islands, where passengers dwell for an average of 8–12 minutes. The lightbox is directly in the line of sight with an almost 100% reach rate. In T3 terminal, this is a large-size, high-exposure, visually strong, static premium lightbox media, showcasing core brand displays to all departing passengers.
The ticketing hall has a daily passenger flow of about 25,000 and an annual throughput of over 9 million, covering all passenger segments including business travel, government affairs, tourism, and high-net-worth consumers. Passengers have long dwell times and highly focused attention, with repeated advertisement exposure allowing for deep and efficient brand information implantation. The oversized visual display creates a striking impact with an unobstructed view, clear and prominent imagery, forming a visual landmark within the terminal.
The lightbox location offers a wide field of view directly facing the passenger traffic direction and the check-in waiting area, with no pillars or structural obstructions. The complete visual presentation allows passengers to easily receive brand information simply by looking up, resulting in a very high visual reach rate and facilitating precise targeting of the desired audience.
The ticketing hall is the core path that passengers must pass through. From entering the hall, queuing for tickets, to heading to the security check, passengers spend a relatively sufficient amount of time in this area, and there is not much cluttered information around to cause interference. Light boxes are arranged neatly along the ticketing islands, columns, and walls, using high-definition, high-brightness backlighting technology. The images are clear and transparent with strong visual impact, naturally attracting passengers' attention and enabling high-frequency, unobstructed exposure of brand information.
Passengers' average dwell time while checking in or queuing is considerable, allowing repeated exposure to brand information, effectively enhancing advertising penetration and brand awareness. The environment in the ticketing hall is tidy and orderly, with minimal cluttered information, making brand information more efficiently communicated. As the airport's highest-standard and most core indoor light box media, it possesses uniqueness, exclusivity, and strong exposure characteristics, enhancing premium image coverage and serving as the preferred strategic media for government, corporate, and business travelers.
With precise high-value passenger flow, high-frequency exposure without interference, premium scenario empowerment, and stable cost-effectiveness, it can achieve efficient brand communication while also helping brands build a high-end image. It completes the flow loop of the air travel scenario, providing irreplaceable media value. Its inherent scenario advantages make it a core medium for shaping high-end brand images, and its unique value far exceeds that of ordinary light boxes, aligning with passengers' travel paths and brand communication needs.
As a key point in passengers' journeys, it is the golden position for brands to leave the "last strong impression" in the airport, increasing memory retention by 40%, providing brands with high-end image endorsement and the dual value of immediate situational conversion. This media can perform significantly better than ordinary advertising spots.
