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- Media Map
| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Wuhan Tianhe Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrival Hall Exit AB | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1.35m×10.94m=14.769m² | Min Period：year |
Located at the only exit passage for domestic arriving passengers, it is the only visual endpoint that domestic arriving passengers must pass through, with no diversion path. It covers all arriving passengers who must pass after collecting their luggage, with no possibility of bypass, ensuring a 100% exposure rate. The lightbox faces directly towards the exit direction, fully aligned with the direction of passenger flow. The area is open, well-lit, with no visual obstructions, and the image is clear with strong impact.
Passengers waiting for their luggage typically stay for 5–8 minutes, naturally focusing their attention here upon exiting. The gaze rate exceeds 80%, allowing full reception of advertising information and high memory retention, effectively extending the duration of ad viewing and significantly enhancing information reception and memorability. The extra-long horizontal lightbox is spacious and suited for displaying the brand's main visual and core slogan, offering a visually striking high-end quality that quickly elevates the brand's premium image.
The space in front of the lightbox is open, with no pillars, billboards, or other distractions, providing a pure visual environment for efficient communication of advertising information. Passengers stay, wait, and gather in this area for extended periods. As the only mandatory passage for domestic arriving passengers, it achieves 100% coverage, with a daily reach of over 50,000 people. Passengers stay for an average of 6–8 minutes, giving the advertisement ample exposure time to reinforce brand memory. Not only does it reach arriving passengers, but a single exposure can lead to transmission from one person to two, doubling communication efficiency and achieving an effective reach rate close to 100%.
The domestic arrivals hall exits A and B directly face the main passage used by all domestic arrival passengers to leave the baggage claim area and head to the pick-up zone and transport center. This area is the visual focal point, ensuring mandatory exposure with no visual blind spots. The horizontally long light boxes feature evenly bright backlighting, standing out prominently in the open hall. The images are fully displayed without any cropping, allowing the brand image to be clearly recognized from a long distance, delivering a powerful visual impact.
The light boxes face the direction of passenger movement, providing a comfortable viewing distance and direct visual experience, which ensures highly efficient information transmission. Wide, large-sized light boxes with uniform backlighting are extremely noticeable in the expansive hall. The images are complete and grand, prominently showcasing the brand image. Passengers must pass by and view them, with no possible detours, ensuring the advertising reach is nearly 100% and significantly reducing wasted exposure while improving advertising ROI.
Light boxes located directly facing exit areas are core media assets in the central aviation hub with high certainty, high conversion, and high premium value. Their investment value is based on four key pillars: essential passenger traffic, high net-worth audience, exclusive situational placement, and long-term stability. They serve as an efficient vehicle for short-term brand exposure and a quality investment for long-term brand asset accumulation, making them an excellent medium for achieving nationwide brand penetration.
The light boxes use a large embedded design, with rich colors and clear details in the images. Even in dimly lit corridors, they create strong visual attraction, ensuring that brand information is effectively exposed around the clock.
