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- Specs
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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 Three-level Departure Concourse | Min Qty：4 | Operating Time：0-24o'clock |
| Size：2.4m×6.4m=15.36㎡ | Min Period：year |
Located on the main corridor from security check on the third floor of T2 to the boarding gates, it provides 100% coverage of domestic departing passengers at T2. It is the only passage for domestic departing passengers to reach the boarding gates, with no detours and no obstructions. The enclosed corridor allows passengers to walk or wait without interference, and they view the ads repeatedly 3–5 times per day on average. The corridor environment is simple and uniform, with passengers' visual focus concentrated during the walk, resulting in ad reading effectiveness far higher than in open areas.
With an annual passenger throughput of 70 million, T2 accounts for more than 60%, with an average daily departing passenger flow of 100,000. Passengers spend an average of over 30 minutes walking and waiting, providing a long ad exposure period and increasing memorability by 300%. The terminal is clean and orderly, with minimal visual distractions for ads, achieving an effective reach rate of over 85%. In this high-end environment, targeted audience ad conversion is 1.8 times higher than ordinary ads, with strong brand premium ability. Long-term exposure maximizes stable conversions.
Securing the golden throat position of the departure corridor means it is the only route travelers must pass through. The open and high-ceiling space with unobstructed full-area view, combined with the visual advantage of giant lightboxes, ensures that when passengers walk through or wait, the average effective gaze duration exceeds 15 seconds, allowing full information reception and deep memorability, far surpassing traditional ads. With extremely low interference, information conduction is pure and efficient, visible from a long distance and memorable at close range, providing exclusive passenger traffic reach.
The lightboxes in this area adopt high-definition, high-brightness backlight technology, presenting images that are clear and delicate with high color saturation. They are unaffected by the complex lighting interference in the airport corridors and can deliver brand visual information stably all day. The lightbox positions are arranged in order along the departure corridors without visual obstructions or flow interruptions, allowing passengers to naturally receive advertising content while walking, forming continuous visual contact that greatly enhances brand exposure frequency and memorability.
With four core advantages—mandatory exposure to all passenger traffic, focus on high-net-worth individuals, strong visual penetration, and high scene adaptability—the lightboxes in the corridor are continuously placed along the passenger walking direction without visual obstructions or information gaps. Passengers naturally receive advertising information while moving, achieving high-frequency, highly continuous visual contact. Daily coverage reaches tens of thousands of quality passengers, with annual reach exceeding tens of millions. Its status as a necessary passage ensures mandatory exposure of brand information.
These lightboxes are precisely positioned along the departure corridors, which are the only routes passengers take after check-in and security check to reach the boarding gates. There is no possibility of detours, forming a natural communication loop. Passenger movement is smooth, with sufficient stop time. Lightbox positions are continuously arranged along the corridors, allowing each passenger to face the lightbox images 3–5 times per trip, achieving passive mandatory exposure and addressing the traditional advertising problem of 'audience selective ignoring,' resulting in high exposure frequency and reach.
As the golden communication medium in the lightbox scenario, relying on the airport's core traffic lines and scene advantages, it builds a communication barrier with high reach, strong penetration, and wide coverage. The media value far exceeds conventional advertising forms, with core advantages concentrated in five major dimensions.
