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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Shuangliu International Airport | Format：Light box | Duration：0 |
| Location：T2 Three-Level Departure Hall | Min Qty：2 | |
| Size：4m×12m=48㎡ | Min Period：year |
Terminal 2, Level 3, is a mandatory area for domestic departing passengers, handling an annual airport throughput of 32.43 million passengers, with an average daily passenger flow exceeding 560,000 during peak periods. Lightboxes are arranged along the main passageways, security checkpoints, and boarding gates, leaving no visual dead spots. Each single location receives over 1,500 exposures per day, with low interference in the enclosed space. Passengers wait an average of 47 minutes at the terminal, maintaining high attentiveness, which rapidly elevates brand tone and reputation while strengthening the perception of a premium image.
The domestic departure route is the only mandatory path for passengers, covering 100% of T2's domestic departing flow with no diversions or alternate routes. In an enclosed scenario, passenger attention is highly focused, achieving 3–8 effective touches per person and memory retention far exceeding traditional media. With no other heavily distracting media in the terminal, advertising communication efficiency increases by 30%. The brand reaches a nationwide audience, achieving a one-time placement with full area impact, ensuring continuous brand exposure.
As the first visual touchpoint for passengers entering the terminal, the large-scale placement visually corresponds with check-in counters, covering all departing passengers. With a dwell time of approximately 10–15 minutes, it serves as the optimal window for brand image display. Passengers typically stay about 18 minutes, and during low-interference moments of departure or rest, forced exposure is achieved, significantly enhancing memory retention.
The core advantages of the lightboxes can be summarized as mandatory coverage of the entire traffic flow, precise reach to high-net-worth audiences, low-interference immersive scenarios, 24/7 long-lasting exposure, and endorsement from Hunan cultural scenes, making it a premium medium for high-end brand communication.
With its visually dominant presence that demands attention, precise high-end audience targeting, harmonious and symbiotic scene atmosphere, efficient and long-lasting communication mechanism, and vast radiation range, it has built an inimitable media advantage, accurately covering domestic flight passengers and forming a full-process, no-dead-angle communication matrix. It not only leverages the advantage of enclosed traffic routes to achieve nearly 100% reach but also relies on spacious layouts to make lightboxes an important carrier that showcases brand style.
With a prime location at the start of the journey, extended engagement time, all-round visual network coverage, broad reach of the general passenger base, and brand endorsement from authoritative scenarios, its investment value is reflected in the four-dimensional value system of "precisely reaching high-net-worth individuals, long-term high-frequency memory, national gateway brand endorsement, and scarce resource attributes." It is not only an advertising platform but also a core engine for brand value growth.
Relying on the exclusive dwell time of airport scenes, lightboxes can effectively extend the duration of audience visual attention, strengthen brand memory, and make communication deeper and more effective. As a high-quality communication medium in airport scenarios, it builds a bridge for brands to directly reach high-value audiences. It is a lightbox media choice that combines exposure, influence, and scene aesthetics, achieving a compulsory exposure effect of "visible when looking up, worth pausing to admire" with a reach rate of over 95%.
Lightboxes achieve long-term brand information dissemination. Compared to other scattered airport media, they are more cost-effective, enabling broader and deeper brand exposure with more reasonable investment. Brands can use airport lightboxes as a carrier to enhance their brand tone and achieve the dual value of "communication and shaping."
