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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport | Format：bulletin board | Duration：0 |
| Location：T2 Domestic Arrival Corridor Entrance | Min Qty：2 | |
| Size：2.35m×2.4m×2=11.28m² | Min Period：year |
Located at the throat position where domestic flight passengers enter the arrival corridor after disembarking, all domestic arriving passengers must pass through with no possibility of detours. The billboard stands in an open area at the corridor entrance with no obstructions around, the environment is bright, the viewing distance is long, the viewing angle is excellent, and the advertising image is fully displayed. As the first large-scale advertising media that passengers encounter upon entering the arrival area, the advertisement information reaches them for the first time and leaves a deep impression, achieving a 100% reach and a strong 'first glance' brand implantation.
The core node at the entrance of the arrival corridor is the first visual contact for passengers entering the terminal after disembarking. It occupies the open wall space of the corridor entrance with no pillars or obstructions, forming an exclusive first-view communication scenario. The gigantic display integrates highly with the airport's transparent space, using an oversized format and high-definition image quality to become the visual core of the corridor. As passengers step into the corridor, they face the brand image directly, ensuring forced exposure.
The corridor entrance is an enclosed, undisturbed single advertising scenario with no other advertisements diverting attention. The information on the billboard can be viewed repeatedly and deeply absorbed by passengers. Passengers typically stay 8–12 minutes from the corridor entrance to the baggage claim hall. In this relaxed transitional stage of the journey, brand information retention increases by more than 40%, forming a communication loop of 'long exposure and deep memory'.
This billboard, with its core advantages of being the first touch at the entrance, large-scale exclusive occupancy, and full passenger flow coverage, has become a premium choice for brands to seize high-exposure communication positions. It enables deep brand memory and efficient conversion of brand information, ensuring that each exposure accurately reaches high-value audiences. It unleashes the core communication potential of the airport arrival scenario and leverages the site's strong exposure and high reach to quickly enhance brand awareness and influence.
Throughout the full journey of passengers—from stepping into the corridor via the jet bridge, heading to the baggage claim hall, to moving towards the airport exit—they are all within the billboard's effective visible range. The average visible dwell time exceeds three minutes, far higher than conventional media, allowing repeated exposure and deep penetration of brand information and precise reach to core audiences with purchasing power. Its 'single-site exclusive, full passenger flow coverage' feature provides communication efficiency and cost-effectiveness far superior to similar media.
This location is at the entrance of the corridor where passengers enter, covering the entire domestic arrival passenger flow with no diversion or omission. The daily passenger flow is stable and continuously growing. The billboard exclusively occupies the core visual passage with unobstructed sightlines and large display area, significantly improving the actual conversion efficiency of advertising investment and achieving a complete chain from 'exposure' to 'awareness' to 'action.' It represents a scarce media resource with high conversion potential and long-term value growth.
The arrival corridor has a simple pathway with minimal interference and no excessive clutter, allowing the brand to achieve independent, clear, and efficient exposure. The corridor environment is open and bright, with long visual distances and extended dwell times. The brand visuals make a strong impact, maintain concentrated attention, and enhance memory retention.
