- Photos
- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：airport | Frequency：120 |
| Address：Beijing Daxing Airport | Format：spam bot | Duration：10s |
| Location：In front of the boarding gates on the first and second floors | Min Qty：44 | Operating Time：0-24o'clock |
| Size：1.3×3 | Min Period：year |
Located at the only passage in front of the boarding gates, without detours or diversions, it reaches over 150,000 domestic departing passengers daily on average. Passengers typically wait/queue for 15–30 minutes. The environment is quiet with minimal interference, and the attentive viewing rate exceeds 90%. Advertising recall is significantly higher than ordinary media. The 3-meter-high vertical screen presents a visually powerful and high-quality display, making brand presentations more three-dimensional and eye-catching, far surpassing traditional horizontal screens and lightboxes.
The mixed-flow area of departures and arrivals on the second floor and the passage in front of the boarding gates in the domestic departure waiting area on the first floor cover the complete passenger journey from security check to the boarding gate, achieving 100% forced visual coverage. There are no detours or obstructions, and it is adjacent to the boarding gates, covering all domestic departing passengers. Passengers are frequently exposed to the content throughout waiting, queuing, and boarding. The vertical giant screen aligns with human visual habits, and near eye-level viewing at distances of 2–5 meters ensures high information reception efficiency.
The second floor covers all passengers departing from both nearby and distant gates. Dynamic video and high-definition images are more vivid and informative than traditional lightboxes. Coverage includes all passenger flows from nearby to distant gates, achieving high attention exposure in essential scenes. The ad matching accuracy exceeds 92%, with a conversion efficiency 2.3 times higher than traditional carousels. Attention is highly concentrated, and the effective reach rate of the advertising is high.
The vertical screen kiosks located here cleverly take advantage of this period of passive waiting. As the most penetrating form of media in the departure area of Daxing Airport, these vertical screen kiosks occupy an unavoidable physical node in the boarding process. No matter which gate passengers are heading to, they stand on the essential path to the skies, leaving the last brand impression in the minds of travelers.
The uniqueness of this media lies in its one-on-one, close-range communication. Unlike the long-distance impact of giant lightboxes in different departure halls, the vertical screens in front of boarding gates are often within the passenger's line of sight, sometimes right next to their seat. The close-range gaze makes the delivery of brand information more delicate and in-depth. The vertical screen kiosks not only cover 100% of boarding traffic but also reinforce brand memory through high-frequency repetitive exposure.
Passengers stay for an average of more than ten minutes before boarding. The surrounding environment is clean and quiet, with no cluttered advertisements disrupting attention during fragmented waiting times, leading to concentrated attention and strong willingness to watch. Brand information penetrates deeply, and memory retention surpasses scattered points along the passage. 4K ultra-high-definition picture quality combined with high-brightness anti-glare design ensures clear and transparent images even under the airport's intense lighting, achieving both traffic exposure and brand tone enhancement.
The first and second-floor departure gates for domestic flights are essential lock-in points for all passenger flows, with no diversion or detours, covering the entire business and travel passenger group. Passenger flow throughout the year is solid, with minimal fluctuations between peak and off-peak seasons, ensuring long-term stable exposure. This can generate cross-regional word-of-mouth secondary dissemination, helping brands penetrate the national market and achieving single-location investment with full-area traffic attraction.
