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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Film | Duration：0 |
| Location：T2 Cross-Region | Min Qty：2400 | |
| Size：/ | Min Period：year |
Located in the golden visual zone of the vehicle body at the optimal viewing distance of 0.8–1.2 meters, allowing luggage handling and short pauses to naturally come into close-range visual contact. The non-intrusive, strongly accompanying exposure pattern repeatedly reinforces brand memory without resistance, achieving reach efficiency far beyond traditional static advertising.
Shopping trolleys are a necessary tool for passengers throughout the entire journey, with an average usage time of 8–15 minutes. They cover the core pathways, including check-in, pre-security waiting areas, baggage claim, and shuttle zones, achieving 100% mandatory coverage. The daily visual contact frequency exceeds 50 times. Combined with passenger trolley movement trajectories, advertising information forms continuous memory penetration in an undisturbed environment, making brand exposure intensity far stronger than static light boxes.
In Terminal 2, with a daily passenger flow of 110,000 and 2,400 trolleys forming a mobile advertising matrix, this provides a “close-contact” communication channel for low-frequency, high-value brands. The large, flat advertisement positions on the sides and front of the trolley are at eye level with no obstruction. Passengers hold the trolley throughout their journey, keeping it close, naturally focusing their gaze on the vehicle wrap, which is close, long-lasting, and facilitates memory penetration and high monthly reach.
Trolley wraps are high-frequency, low-cost, widely covering, and precise media that reach all dynamic areas of the terminal. By sticking to prominent positions on both sides of the trolley, they move with passengers for full journey exposure. They are highly cost-effective for brands for high-frequency seeding, local traffic generation, and promotional activities. Media can achieve huge mobile exposure with minimal investment, making it a highly cost-effective choice for brands to conduct large-scale deployment and increase brand awareness.
Advertisements move along with the passengers' travel routes, precisely embedded within the complete loop from check-in to security, waiting at the gate, baggage claim, and leaving the airport, ensuring that brand information appears at every key touchpoint where passengers stay. The pushcart stickers maintain a relatively static or synchronously moving close-distance relationship with passengers. While pushing the cart, waiting for the elevator, or queuing for transport, passengers repeatedly view the images on the cart, and the prolonged, close-range exposure greatly strengthens brand recall.
With its mobile coverage, extended presence time, precise association with travel scenarios, and high cost-effectiveness, the media not only addresses the minor inconvenience of passengers carrying heavy items but also deeply integrates the brand into the passengers’ journey, achieving full-scenario coverage as a mobile marketing channel. It is an indispensable strategic resource within the media matrix and helps enhance the brand's international image.
Through six core values—stable passenger flow in the tens of millions, scarce high-net-worth clientele, necessary companion-type touchpoints, extremely cost-effective investment, long-term stable returns, and benefits from the Free Trade Port policy—the brand information is deeply implanted in passengers' travel memories. Memory retention rates improve by 35% compared to fixed advertising, truly achieving instant brand recall upon viewing and immediate brand interest upon contact. The pushcart medium’s unique reproducible effect increases by 200%, further amplifying investment value.
Relying on the core airport traffic of the Hainan Free Trade Port, targeting high-net-worth clientele, and offering high exposure, strong reach, low investment, and stable returns, this quality media investment target maintains long-term value that grows with the development of the Free Trade Port. Commercial returns and brand premium potential far exceed comparable media.
