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- Specs
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- Media Map
| Area：International | Type：airport | Frequency：128 |
| Address：Incheon International Airport, South Korea | Format：led | Duration：15s |
| Location：T1 Departure Area Landside Millennium Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：17 x 23 m | Min Period：month |
Located in the center of the landside Millennium Hall in the T1 departure area, it is the only giant central LED in the T1 terminal that all departing passengers, transfer people, and pick-up and drop-off personnel must pass through, without obstruction and diversion, and when passengers check-in, wait, and wait for cultural performances, they stay for an average of 30-60 minutes, with a high level of focus, and the advertising reach and memory far exceed that of ordinary outdoor media T1 terminal The only giant central LED with no similar media diversion is the only "visual commanding heights" in the departure area
Located in the center of the terminal without obstruction, it is a high-frequency place for passengers to take photos and check in, the secondary communication effect is significant, the only giant media in the center of the terminal, 360° surround without obstruction, passengers must pass, must see, must check in the visual impact is full, the core stop area before landside departure, the average stay of passengers check-in and farewell is 3-8 minutes, much higher than that of the ordinary channel, is one of the media points with the longest stay time in the airport, and the advertising memory is increased by more than 3 times
As the first stop of the departure process, the LED giant screen can forcibly occupy its visual center during the golden waiting time, stay for a long time in the high-definition visual cultural scene, greatly improve the memory and favorability of advertising, and effectively shorten the conversion path close to the consumption scene
As the “first stop” in the departure process, the LED giant screen occupies the visual center of travelers during the golden waiting time before they complete check-in procedures. Whether they are business elites, leisure travelers, or transit passengers, it is difficult to ignore this screen, thereby ensuring high-frequency, wide-coverage exposure of brand information and effectively enhancing marketing conversion potential and brand premium capability.
Its core advantages lie in six key dimensions: central landmark high exposure, forced reach through extended dwell time, high-value high-end audience, 8K curved technology barrier, cultural scene empowerment, and global communication momentum. It is the preferred platform for international brands to build a high-end image and achieve precise global communication, as well as the strategic media choice for international brands to expand into Northeast Asia.
As a core gathering and transit space before travelers depart, the LED it is equipped with is not merely an information display or advertising carrier. It is a high-quality medium that combines scene adaptability, precise audience targeting, and diverse value. It deeply aligns with the airport's positioning as an international hub and, with its differentiated advantages, distinguishes itself from ordinary airport LEDs. It becomes a golden medium for brands to execute international communication and convey core values, and further serves as an important support for enhancing traveler experience and showcasing airport quality in the Millennium Hall.
By placing advertisements on the airport LED in the Millennium Hall, brands can leverage Incheon Airport’s global influence to enhance their international recognition and brand positioning, while relying on the scene’s high-end attributes to reinforce brand premium positioning, achieving dual empowerment of “scene value and brand value.”
