- Photos
- Specs
- Advantages
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- Media Map
| Area：International | Type：airport | Frequency：273 |
| Address：Incheon International Airport, South Korea | Format：led | Duration：15s |
| Location：Top of the elevator in the T1 departure area | Min Qty：2 | Operating Time：0-24o'clock |
| Size：12.2 x 6.2 × 4 | Min Period：month |
Screens located directly above or diagonally above become the only dynamic, highlighted focus in the field of vision. The passive viewing mode of looking up completely eliminates visual distractions, creating a natural visual monopoly. This allows LEDs to achieve nearly 100% forced reach rate and extremely high content completion rate, providing an unselective, highly immersive viewing window for advertising content, achieving a 'forced viewing' effect.
Located at the top of the elevator clusters in the international departure/check-in area, it is a necessary path for passengers from check-in to security check and boarding. The reach is forced and unobstructed, mainly targeting business travelers, international tourists, and duty-free shoppers. With long dwell times and concentrated attention, the daily passenger flow in the departure area is 150,000. Passengers’ gaze naturally focuses on the top LEDs, resulting in high recall rates and conversion potential.
While waiting for or riding the elevator, passengers’ eyes naturally focus on the top screen, avoiding skipped ads. Dwell time ranges from 30 seconds to 2 minutes, with high effective memory rates. These screens are located at passenger traffic intersections, with strong visual impact and unobstructed focus. During prolonged enclosed movement lasting tens of seconds, the screen above becomes the sole focus of vision, achieving very high completion and recall rates.
Passengers can naturally receive information simply by looking straight ahead while on the elevator, without visual obstruction or information interference, forming a rare combination of 'passive and active' reach in the airport LED scenario. Exposure efficiency far exceeds that of ordinary wall or floor media.
The LED at the top of the elevator in the T1 departure area is a high-attention node and a core outdoor media with high-value audiences and international coverage. This location is the visual focal point of the departure level at Incheon Airport. With the core advantages of strong attention, high-value audiences, and technological leadership, it is a strategic media choice for brands going abroad, shaping a high-end image, and high-conversion marketing, making it suitable for high-end brands and international business to establish an authoritative image.
This airport LED serves as a core communication window for brands targeting Northeast Asia and radiating globally, helping international brands land in Asia and local brands go global. It can integrate online and offline channels to achieve a 'offline exposure to online conversion' closed-loop, with advertising effects that are monitorable and quantifiable, providing data support for investment decisions.
Located directly above the elevator hall in the T1 departure area, it is at the vertical traffic core for passengers moving from check-in → security check → waiting area → duty-free shopping. Passengers see it as soon as they look up, creating forced exposure. The top-of-elevator LED in the departure area covers 100% of departing passengers, reaching 150,000 high-end travelers daily. With an average passenger dwell time of 30 seconds to 3 minutes, the effective reach rate exceeds 90%, significantly enhancing memorability.
LED media, with its unavoidable visual force, precise targeting of high-net-worth departing passengers, accompanying in-depth communication, and brand empowerment in high-end scenarios, has become a strategically valuable hidden ace in the airport media matrix.
