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- Media Map
| Area：Tianjin | Type：Metro | Frequency：120 |
| Address：Intersection of Binshui West Road and East Road of Water Park | Format：led | Duration：15s |
| Location：Water Park East Road, Exit C | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12m(w)*2.9m(h)=34.8㎡ | Min Period：周 |
Located at the intersection of Shuishang Park East Road and Binshui West Road in Nankai District, at the C/D exits and station hall passage of Shuishang Park East Road Station on Metro Line 6, it is adjacent to the East Gate of Shuishang Park and Luneng City Shopping Center. Within 500 meters, it covers Ao City Commercial Plaza and Tianjin Olympic Sports Center. The seamless connection from the subway to the park/shopping mall allows what you see to be what you get, greatly shortening the consumer decision-making process and increasing in-store conversion efficiency by 35%.
As an important station of Phase II of Line 6, it links residential areas in Nankai District with the city center, with a large daily flow of commuting and leisure passengers. Screens are distributed along the exit passage, central station hall, and beside escalators, following the passenger flow, with an average dwell time of ≥3 minutes, increasing ad recall by 40%.
The placement of the LED screens perfectly aligns with passenger flow. The main screen in the station hall, side screens in the passage, and screens beside the escalators form a three-dimensional coverage. Whether for subway commuting, sightseeing, or shopping in commercial districts, the passing crowd can directly view the displayed content. This rare locational advantage makes the advertisement exposure more precise and valuable, making it a unique core LED media in the cultural, tourism, and commerce integration sector of Nankai District, Tianjin.
The LED's combined cultural tourism, commercial, and university scenario attributes allow it to achieve broad brand exposure through tourist flows while also enabling precise reach via commercial and university crowds. During campaign periods, exposure can increase by more than 50%, further amplifying the return on investment.
LED is the gateway media of Nankai Water Park - Olympic Sports Business District, covering the two core stations of Metro Line 6 Water Park East Road Station and Line 3 Zhou Deng Memorial Hall Station, with the four core advantages of 4A scenic spot, high-end business district, double-track passenger flow and high-definition vision, it has become the top outdoor media integrating cultural tourism and commerce in Tianjin, with three major investment highlights: high exposure, high conversion and high stability
The investment value of LED lies in the compound advantages of scarce location, high-quality traffic, efficient conversion, stable returns, and long-term value-added, which is a rare dual-core golden point of cultural tourism and business in Tianjin's advertising market
The core competitiveness lies in the four-dimensional superposition of scarce location, high-quality traffic, efficient conversion and low-cost delivery, which not only has the advantage of breadth coverage of outdoor media, but also has the in-depth reach ability of accurate media, which is the core media choice for brands to lay out Tianjin Nankai District and seize the highland of cultural tourism and commercial integration traffic
As the core intersection of cultural tourism, business and education in Nankai District, Tianjin, the media point has an irreproducible scarcity of location, there is no other media interference in the closed space, and the advertising memory is increased by 40%, which is much higher than that of other outdoor scenes
