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| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Second Floor Departure Ticketing Island | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4m×14m=56㎡ | Min Period：year |
The lighting box on the second floor of Terminal 2's departure check-in island is a prime advertising spot at the heart of the airport. Located directly above the domestic departure check-in island, it is a freestanding light box media, positioned in a key area that all passengers must pass through to complete check-in. It combines high exposure with strong visual impact, making it an excellent choice for brand display and image building. It precisely reaches high-net-worth travelers, helping brands achieve targeted marketing and improve advertising ROI.
Situated in the domestic departure hall on the second floor of Terminal 2, right next to the check-in island, it is a must-pass location for all departing passengers and their accompanying family or friends. It offers 100% coverage of the core audience. Passengers are in the travel preparation stage, highly focused, and receptive to brand information, making the advertising conversion potential significant. The primary audience includes business professionals, mid-to-high-end consumers, and travelers, who have strong purchasing power and influence on decision-making. Daily passenger flow is stable, reaching a wide audience.
The light box covers 100% of domestic departing passengers, with a daily reach of over 32,000 people and an annual exposure exceeding 11.68 million, providing a solid foundation for advertising effectiveness. The check-in area is the first stop for passengers, where they spend an average of 5-8 minutes, far exceeding the typical duration of outdoor ad exposure. In this enclosed space, with no distractions, the ad recall rate reaches 68%, brand memory increases by over 70%, and ad conversion efficiency is significantly higher than traditional media.
With five core advantages—prime location, stunning visual impact, high-net-worth audience, efficient communication, and scarce resources—it has become the preferred media for brands to carry out high-end communication in the Jiangxi market. It helps brands achieve the triple communication value of 'precise reach, deep memory, and image enhancement,' maximizing advertising ROI and ensuring continuous and effective brand message delivery.
As a key visual focal advertising position in the departure hall, it is interference-free and can quickly attract travelers' attention for efficient exposure. The oversized lightbox display has an outstanding texture, effectively enhancing the brand's high-end feel and professionalism. It is suitable for showcasing brand image, new product launches, and other key content, ensuring clear and prominent brand messaging that instantly captures travelers’ attention.
Relying on high-end travel scenarios, this lightbox continuously delivers clear and complete brand information, achieving effective reach at critical points in a traveler’s departure journey. It serves as a premium communication vehicle for reaching nationwide passengers and shaping a high-end brand image.
The lightbox offers five major advantages: 100% coverage of departing passengers at a prime location, oversized visuals with strong impact, precise reach to high-net-worth travelers, prolonged exposure due to extended dwell time, and brand enhancement in a high-end setting. It has become the golden communication platform within aviation hubs.
