Nanchang Changbei International Airport T2 Domestic Arrivals Corridor Lightbox

Located in the core static backlit lightbox media area along the domestic arrivals corridor of Terminal 2, it serves as a key contact point on the essential path that passengers take from the baggage claim hall to the main hall after retrieving their luggage. It is precisely positioned along the only mandatory routes for passengers, such as the airside arrivals corridor and exit passages, creating a continuous visual field that ensures seamless coverage of domestic arriving passenger traffic.
As the last core visual touchpoint before leaving the airport, it imprints brand information onto passengers’ first impressions, forming a crucial final link in a closed-loop communication strategy. Memory retention is significantly higher than in other areas. The lightboxes are displayed in a matrix format, and the walking and waiting time of passengers ranges from 3–8 minutes, moving at a slow pace, enabling repeated reinforcement and deep penetration of brand messaging.
The lightbox screens are high-definition, with uniform brightness and vivid colors. The close viewing distance gives passengers the sense of being immersed in the visuals, creating a strong visual impact. The arrivals corridor environment is relatively quiet, free from the rush and noise of the departure level, minimizing advertising interference and allowing passengers to focus more easily on the ad content. 
With five core advantages — path exclusivity, premium passenger demographic, clean environment, high-end media, and marketing adaptability — the lightboxes have become a highly reliable core media asset in the Jiangxi market, providing brands with full-chain marketing value from awareness to conversion.