- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport Terminal 2 | Format：Light box | Duration：0 |
| Location：First floor, arrivals baggage hall | Min Qty：2 | |
| Size：2.582m×8.094m=20.9㎡ | Min Period：year |
Located directly opposite the baggage claim hall, passengers encounter it on their way to pick up luggage and exit the airport. The average time spent here is 5-10 minutes, resulting in high ad exposure frequency and strong recall. The oversized lightbox matrix features high-definition backlit technology, with vibrant colors and even brightness, creating a strong visual focal point in the baggage hall and enhancing brand image and recognition.
The lightbox is positioned at the end of the core pathway for arriving passengers, serving as the first visual window for those reaching Jiangxi. It is also a prime location within the lightbox matrix due to its high situational value. As a hub connecting the apron to urban transportation, it is unavoidable for all passengers retrieving checked luggage—there are no alternate routes or diversions. Every business traveler, vacationer, or visiting family member finishing their flight will have focused, uninterrupted visual exposure to the brand while waiting for their luggage.
The baggage claim hall is a uniquely enclosed area in the airport process. Unlike in the departure hall, passengers cannot move freely here and must remain around the carousel while waiting. The average dwell time is 10-15 minutes. This passive state with nowhere to go creates extremely high visual pressure, and the lightboxes surrounding the carousel form a 360-degree visual enclosure, making the brand information close and visible from any angle.
With its prime location, mandatory exposure, and high-value audience, this lightbox media has become one of the most influential outdoor advertising platforms in the Nanchang region, providing an efficient platform for brand communication.
With prime placement and mandatory viewing, targeting high-net-worth audiences, and centered on a high-definition visual matrix, combined with long dwell time, zero visual interference, and authoritative brand endorsement, the advertising recall rate exceeds 85%. It covers the entire baggage claim wait and departure paths for all domestic arriving passengers, creating a 'arrival - wait - claim - departure' full-process mandatory viewing scenario.
The lightbox offers key investment highlights including high ROI, low cost per thousand impressions, strong brand endorsement, and scarce resource barriers. With an annual high-end traffic of tens of millions and a 5-10 minute mandatory dwell time, it achieves an 85% memory retention rate. Core media resources in the arrival area are limited, and this lightbox is one of only two large-scale lightbox matrices, providing high resource exclusivity and strong competitive barriers.
The first-floor arrival baggage hall is the key route for all domestic arriving passengers to collect luggage and wait for companions. Its unique location creates a highly competitive media value. Passengers' behavior is simple while waiting for luggage, with a focused line of sight and no other information interference. The lightbox captures user attention during prime dwell periods, ensuring brand information is truly seen and remembered.
Based on scarce traffic, focusing on efficient conversion, guaranteeing long-term value growth, highlighting brand empowerment, and extending regional reach, the lightbox forms a multidimensional, high-value investment system.
