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| Area：Shanghai | Type：Elevator | Frequency：0 |
| Address：Lane 417, Honggu Road, Changning District | Format：framework | Duration：0 |
| Location：Hongxu Residential Area | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Located within the Central Ring and near Shuicheng Road Station on Metro Line 10, the surrounding area is well-equipped with amenities such as Xingkong Plaza, Tongren Hospital, and quality schools. Residents have the ability for daily, household, and local service consumption. Frame advertising can accurately match the needs of brands in fast-moving consumer goods, home furnishings, education, community services, and more, covering all family members including housewives, office workers, the elderly, and children. Advertising information can directly reach the core decision-makers of household consumption, achieving one-person reach and influencing the entire family.
Elevator cabins are enclosed spaces with no mobile signal interference or other media distractions. Advertising becomes the sole visual focus during elevator rides, with an effective reach rate of over 98%. Located near Xijiao Hotel and radiating to the Hongqiao international business district, Bailian Xijiao Shopping Center, Carrefour, and other areas, the consumer purchasing power of the audience is solid.
The natural enclosure of elevators creates an interference-free environment, concentrating the audience's visual focus. Advertising can achieve an effective reach rate of over 98%, avoiding issues such as online ad skipping or blocking. With 4-6 elevator rides per day, the advertisement continuously penetrates the audience's attention. Positioned at natural sight lines and combined with reflective mirror design, it ensures forced viewing and repeated recall, effectively enhancing brand exposure depth.
Relying on the stable clientele of the mature communities in Changning and Hongqiao and the unique communication attributes of the elevator environment, this creates precise targeting, high-frequency exposure, strong memorability, and high cost-effectiveness. It serves as a premium offline channel for brands to deeply engage with communities and penetrate household consumption.
Relying on the mature community in the core area of Changning, with core values of mandatory viewership, precise target audience, and stable reach, this focuses on both family and senior care segments. It is a cost-effective choice for brands to deeply cultivate the Shanghai community market and enhance regional penetration. It is especially suitable for advertisers targeting middle-aged and elderly audiences, community services, and family consumption. The ads build subtle trust through silent companionship, helping brands establish a reputation within neighborhood circles.
Leveraging the communication advantages of enclosed spaces, advertising messages efficiently reach residents during fragmented time spent in elevator rides. There is no need for deliberate guidance to attract attention, creating a natural information reception scenario. The ads have high-frequency exposure opportunities, and repeated visual contact continuously strengthens brand memory, transforming advertising from single exposure to ongoing impression accumulation, allowing brand information to truly enter community life.
The Hongxu Community elevator framework, with its low-interference, high-reach, and strong-memory communication characteristics, builds a direct bridge for brands to communicate with community residents. Moving away from the rigid push of traditional advertisements, it uses an integrated approach in daily life to establish a friendly brand perception in residents’ minds
