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| Area：Guangzhou | Type：Elevator | Frequency：0 |
| Address：No. 16 Juxian Street, Renhe Town, Baiyun District | Format：framework | Duration：0 |
| Location：Hantang Residential Complex | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
About 709-862 meters on foot from Renhe Station on the north extension of Metro Line 3 and the north extension of the under-construction Line 22, close to Renhe Juxian Street Bus Station with routes 510, 724, 985, etc., convenient transportation. Adjacent to Suihe Farmers' Market, Huatong Plaza, and Impression Wanjia Supermarket, with gyms, food streets, hospitals, and schools nearby, offering high living convenience.
As a daily route frequently used by residents, frame advertisements occupy this enclosed, undisturbed space with no noise and no multiple screens to distract attention, naturally focusing on the visuals and ensuring mandatory information exposure. This greatly enhances active attention, while static images combined with a comfortable viewing distance allow brand information to be fully received and deeply remembered within the 30-60 seconds of elevator travel, avoiding ineffective exposure.
Relying on elevator frame ads in residential areas, which come with a built-in community trust filter, brands can transform from hard advertising into an integrated part of daily life scenarios, strengthening user loyalty and accumulating long-term brand assets. Frequent daily touchpoints create a cognitive process of seeing - recognizing - remembering - trusting, making the brand transition from unfamiliar to familiar, effectively improving brand recall and information reception.
Frame ads are no longer just a medium for advertising but have become a daily community information hub and a bridge for brand communication. Properly sized to fit inside elevator cabins, they maintain the cleanliness of the space while naturally reaching residents multiple times a day, given their 4-6 daily elevator rides, ensuring effective information exposure.
Frame advertising has five core advantages: closed and mandatory reach, high-frequency repeated exposure, precise targeting of household audiences, community trust endorsement, and low-cost high-efficiency benefits. Combined with the scenario advantage of mature neighborhoods with stable residential structures at subway entrances, it serves as an efficient conversion medium for categories such as local life services, home and maternal-baby products, and retail fast-moving consumer goods.
Its core advantage lies in using parking barrier advertising as the initial touchpoint, leveraging the close-knit social atmosphere within residential communities to generate secondary dissemination, and then reinforcing it through the high-frequency exposure in elevator settings. This builds a complete communication system of precise reach - memory reinforcement - spontaneous spread. This model not only avoids the waste of ineffective traffic typical of traditional advertising but also enhances brand trust through social endorsement, making it an optimal medium for brands seeking to deeply cultivate high-end residential communities in Hexi and achieve efficient communication.
Relying on the high occupancy and stable residence rates of the Hantang community, the advertising achieves precise and repeated reach to the primary household consumer groups, avoiding the ineffective dissemination of traditional advertising while allowing brand information to subtly take root in consumers' minds.
Elevator frame advertising is based on precise audience targeting, powered by efficient reach, protected by scenario barriers, and leveraged by flexible costs, achieving a closed-loop investment value system of precise reach - efficient conversion - long-term brand consolidation.
