How to invest in elevator advertising without wasting money? How to choose a framework, smart screen, and door sticker

Have you ever experienced such a moment—— 
When waiting for the elevator, the phone signal is not good and I can't read it on my social media. 
Bored, he looked up at the billboard directly across from him. 
Three seconds. The elevator is here. You walked in, but the name of that brand somehow got stuck in your mind. 
This is the simplest and most powerful magic of elevator advertising: it's not about competing with your phone for attention, it's about quietly winning back your attention in areas with poor phone signal. 
Many friends ask me: Nowadays everyone is watching short videos, is there still anyone watching elevator advertisements? 
My answer is: precisely because everyone is scrolling through their phones, the few seconds of "signal blind spots" in the elevator have become the most precious window of opportunity for the brand. 
This article is written for friends who are interested in elevator advertising but don't know where to start. 
We don't use jargon or reason, it's like two colleagues chatting over coffee - we've already explained the elevator advertisement to you. 

Chapter 1: What kind of advertisement is elevator advertising? 
Before teaching you how to invest, let's first clarify: what are the differences between elevator advertising and other advertising? 
It is very domineering. 
You can swipe away the information flow advertisement. You can skip short video advertisements. But elevator advertisements, you have to watch them, even if you don't watch them - it's not that they want to force you, it's that there's really nothing else to watch in this enclosed small space. 
It is very 'neighborhood'. 
You come across an open screen advertisement on an app and know it's' something online '. But when you see a billboard in the elevator of your own community, you will unconsciously feel that it is' our community's advertisement '. 
Don't underestimate the difference in this word. Online "requires repeated verification to be trusted, while" community "naturally carries a three-point trust. 
It's very 'grinding'. 
I will see it today, tomorrow, and the day after tomorrow. 
Same brand, same location, same image. At first glance, no sensation; at second glance, familiar; at third glance - would you like to know more? 
Elevator advertisements don't talk about love at first sight, they talk about how love develops over time. 
Chapter 2: How to Choose the Three Mainstream Forms of Elevator Advertising? 
The most confusing step for beginners is this: when they enter the elevator, they see the frame, screen, and door sticker - which one should I vote for? 
Don't worry, let's sort it out one by one. 
The first type: Elevator frame poster. 
It is the static image hanging on the inner wall of the elevator, usually on three or four sides. 
What's good about it? 
Good picture quality. The combination of printed materials and lightbox backlighting results in the highest color reproduction among the three forms. 
Price friendly. It is much cheaper than smart screens and suitable for friends with limited budgets who want to occupy space for a long time. 
Not disturbing the public. There is no sound, no glare, and the homeowner's acceptance is extremely high. 
Who is it suitable for? 
I want to do long-term brand exposure (investing for more than three months). 
There is a strong main visual effect that does not require motion to attract people. 
The budget is not that generous, but I want to cover enough communities. 
The second type: elevator intelligent screen. 
It's the small moving and noisy TV in the elevator. 
What's good about it? 
Dynamically capture people. Moving objects are naturally more easily locked by the eyes than stationary objects. 
Flexible switching of paintings. Push breakfast in the morning, take out food at noon, and sleep aid at night - one screen can be used as three screens a day. 
Strong sense of technology. Brands that use smart screens will be assumed to be "trendy and keep up with the times". 
Who is it suitable for? 
Short term promotions and new product launches (2-4 weeks of concentrated detonation). 
There are ready-made 15-30 second video materials available. 
The target audience is young people and white-collar families. 
The third type: elevator door stickers/lintel advertisements. 
Stick it on the inside and outside of the elevator door, or above the door. 
What's good about it? 
Strong exclusivity. The entire elevator has only one door sticker, no one competes with you for sight. 
There is ample creative space. You can use the door crack to create a "creative opening and closing" with strong memory points. 
Price depression. At present, the pricing is generally cheaper than the framework, and the window of cost-effectiveness is still open. 
Who is it suitable for? 
The creativity is particularly outstanding and can make people "wow". 
The information is concise, just adding LOGO and one sentence is enough. 
Willing to bear some trial and error costs and gamble on social communication. 
Novice friendly advice: 
If you really don't know how to choose, start with the frame poster. 
It has the highest fault tolerance, the lowest price threshold, and the most stable expected performance. After running a round and having data, use this data to argue whether to add a smart screen or try door stickers - this is the scientific pace of advertising. 
Chapter 3: Hand in hand teaching you how to choose communities and designated locations 
Choosing the right community is more important than choosing the right form. 
The same advertisement, when placed in community A and community B, may have a difference of three times in effectiveness. 
Step 1: Draw your 'ideal user profile'. 
Don't be too complicated, just ask yourself three questions: 
Does he own a house or rent a house? 
Is he married? Do you have any children? 
How old is he approximately? 
The consumption decision-making logic is completely different between owning a house and renting a house. 
Having children versus not having children, the direction of family expenses is completely different. 
The media acceptance habits are completely different between the ages of 25 and 45. 
The clearer this portrait is drawn, the more accurate your community screening will be. 
Step 2: Use portraits to screen the community. 
High end improvement disc → suitable for smart screens and premium frames. 
The frame is mainstream and the price is negotiable. 
Old residential area → The cost-effectiveness of the framework is extremely high, but we have to accept that the facilities are not as new. 
Talent apartments/long-term rental communities → Young people gather together and boldly try smart screens and door stickers. 
Step 3: Hold onto the key points of the moving line. 
There are many investment opportunities in a community, but the money should be spent on the most critical ones: 
Main entrance and exit barrier: a must see for daily entry and exit, serving as the anchor point for the brand's first impression. 
Unit entrance hall/lobby: The few tens of seconds waiting for the elevator are the most patient moments for reading. 
Elevator car: enclosed space, mandatory viewing, highest memory retention. 
Beginner's mnemonic: First guard the unit lobby and elevator, then expand the main entrance and exit and barrier gate. 
Chapter 4: How to Create Elevator Advertising Ideas to Make People Look? 
Many beginners spend a lot of money to buy a spot, then take a screenshot from the e-commerce detail page, enlarge it, and paste it on. 
And the result? On the day the advertisement was published, the effect was the best - it was seen by the client themselves. After 29 days, it's basically the background board. 
The creativity of elevator advertising is different from posters, e-commerce images, and friend circle materials. 
Principle 1: The 3-second rule. 
In the elevator, no one will stare at your advertisement for 30 seconds. 
From looking up to looking down, it takes an average of 3 seconds. 
So, your advertisement must convey three things within 3 seconds: 
Who are you? (The brand logo should be the largest) 
What are you selling? (The category should be recognized at a glance) 
Does it matter with me? (The benefits should be direct enough) 
Principle 2: One picture, only say one thing. 
I want to promote new products, tell brand stories, post promotional information, and add QR codes - but I can't say anything clearly. 
These 3 seconds are only enough to say one thing. 
Choose the most important thing, make the font large enough, and reluctantly delete the others. 
Principle 3: QR codes are not decorations, they are entrances. 
Many elevator advertisements have QR codes, but they are so small that they cannot be scanned at all. 
A qualified elevator advertisement QR code with a size of at least 3 centimeters by 3 centimeters, with white space around it and a prompt text below. 
A smarter approach: not just putting a code, but telling users' what can be done by scanning a code '. 
Scan the code to receive exclusive discounts for this community 
Scan the code to book free design 
Scan the code to see real-life cases 
Give the user a reason to scan the code, rather than giving them a code. 
Chapter 5: With a limited budget, how can we achieve results? 
This is the most frequently asked question by beginners: Can I still advertise for elevators with only a few tens of thousands of yuan? 
Can. And if the investment is good, the effect may not be worse than hundreds of thousands. 
Strategy 1: Shrink the community, not the cycle. 
Assuming you have a budget of 50000. 
Plan A: Invest in 10 communities, with each community investing for 2 weeks. 
Plan B: Invest in 3 communities, with each community investing for 6 weeks. 
Choose B. 
Elevator advertising is a frequency game, not a coverage game. Owners will only remember you if they see you today, tomorrow, and next week. 
It's the biggest waste to publish just after getting familiar with the face. 
Strategy 2: Reduce quantity without compromising quality. 
Still with a budget of 50000. 
Option A: Buy 10 individual frameworks from ordinary communities. 
Option B: Purchase three high-end community units with fully enclosed entrance halls. 
Choose B. 
A car owning family in a high-end community may have the highest spending power compared to three ordinary communities. It's better to have 3000 right people watching you for a month than to have 10000 passersby watching you for a week. 
Strategy 3: First test the water temperature, then all in. 
The first time you advertise in an elevator, don't just sign the annual contract. 
Choose 1-3 communities with the most confidence, invest for a month, and spend a little money to buy real data. 
Which point has a high scanning rate? Which community owner has a strong willingness to interact? Which image has better memory retention? 
The knowledge gained from the cost of this written exam mistake is more valuable than anyone's experience. 
Chapter 6: The 4 easiest pitfalls for beginners to step into 
Pit 1: Being fooled by "full network coverage". 
Our platform covers 8000 communities throughout the city! "- sounds impressive, but your budget is only enough to invest one screen per community. 
And the result? Owners come in and out every day. Today they see your home, tomorrow they see competitors, and the day after tomorrow they see completely unrelated brands. Your advertisement is submerged in information junk, and no one cares at all. 
Remember: the core of community advertising is not coverage breadth, but single point concentration. 
Pit 2: Confused by the "fracture price". 
The published price is 2000, now it's only 600! "- It sounds very cost-effective. 
After signing the contract, I realized that this price does not include image production, installation, night lighting, or even replacement due to damage. What was it like on the day the advertisement was published, and what will it be like three months later? If you get cut by a bear child halfway through, it's considered unlucky. 
Always include maintenance clauses in the contract. Whether the light is on or off, whether it is repaired or not, how long does it take to respond - the finer the better. 
Pit three: Treat elevator advertisements as "24-hour flyers". 
The logic of the flyer is: if 1000 copies are distributed and 10 people come, it is considered successful. 
Elevator advertising is not like that. It doesn't talk about "immediate return rate", it talks about brand asset accumulation. 
If you invest today, tomorrow, and continue investing next week, the owner will feel that 'this brand should be quite reliable, otherwise how can you keep investing?'. 
Withdrawing after two weeks of investment is equivalent to turning off the fire as soon as the water heats up. 
Pit four: Compete with oneself and do not seek external assistance. 
Many beginners think that finding a platform intermediary costs money, and I can directly negotiate with the property management, isn't it cheaper? 
In theory, it is. But the reality is: 
——You can't tell which company has signed an exclusive contract for this community location. 
——You made three appointments with the property manager and were stood up twice. 
——The price has been negotiated, but a bunch of hidden terms were discovered when signing the contract. 
The saved price difference is not enough time and energy to compensate for it. 
That's also why professional platforms like Tianci Media can help you. They have mapped out the resource library, pricing system, and property relations of millions of elevator screens across the country. All you need to do is clarify your goals, budget, and the areas you want to cover, and they will help you assemble the rest into a complete battle map. 
Leave professional matters to professionals. This is not about spending money, it's about saving money. 
Finally, elevator advertisements are worth taking seriously 
There is a framed poster of a mother and baby brand in the elevator downstairs from my house, which has been hanging since September last year. 
The first time I saw it, I felt nothing. The second time, I remembered the name. The third time, I curiously searched. Last week, I bought my child their wet wipes. 
The whole process lasted for four months, without a single click, push, or live stream. 
There is only a 3-second 'signal blind spot' when entering and exiting the elevator every day. 
This is the most charming aspect of elevator advertising. 
It doesn't chase after you, it's waiting for you on your way home. 
It doesn't clamor for you to buy, it just keeps telling you 'I'm here' repeatedly. 
One day, when you need it, the first thing that comes to mind is it. 
If you are considering giving your brand a chance like this, don't hesitate to start with a small community, a small framework. 
You got it right, congratulations on finding a stable and efficient traffic pool. 
It doesn't matter if you make a mistake - the cost of trial and error is tens of thousands of yuan, and the knowledge gained is enough for you to use for three years. 
If you still feel uncertain, why not talk to a friend from Tianci Media. 
They don't do the kind of sales where 'I recommend what you budget for', but they will seriously ask you: 
——What does your ideal user look like? 
——What problem do you most want to solve now? 
——What is the 'ruler of success' in your mind for this launch? 
After chatting, you may find that elevator advertising is simpler and more complex than you imagine. 
Simple is operation, complex is thinking. 
But as long as you are willing to start thinking, you have already won over most people who have not yet started. 
Wishing you a successful start in the next round of advertising.