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| Area：Shanghai | Type：Elevator | Frequency：0 |
| Address：Lane 200, Tongge Road | Format：framework | Duration：0 |
| Location：Tongge Residential Area | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Located in the core area of Jing'an District, next to Line 8 subway station, this targets mature community households that have added elevators. The media focuses on high-definition static elevator car frames, offering three key advantages: mandatory exposure in enclosed spaces, high-frequency repeated exposure, and precise matching with household consumption needs. It is suitable for local lifestyle services, household consumption, and healthcare and senior care brands to deeply penetrate the inner-ring community market of Shanghai.
Within the core area inside the inner ring, it is only a 3-6 minute walk to Xizang North Road Station on Line 8. The surrounding area includes Honghui Xinli Shopping Center, Shanghai Chinese Medicine Hospital, Qingyun Middle School, and more. The 3-kilometer living circle is mature with concentrated consumer decision-making scenarios.
Elevators provide an undisturbed enclosed environment with weak mobile signals and high concentration, creating a natural reading window during the ride. The effective reach rate exceeds 95%. Static images are continuously displayed, facilitating in-depth reading and brand memory. Residents ride elevators 3-5 times daily for routine commutes, and 24-hour advertising exposure can reach 90-150 times, creating subtle and repeated impressions, significantly enhancing brand recall and conversion rates.
The core advantages of frame advertising lie in its prime inner-ring subway location, mandatory exposure in enclosed elevator rides, precise matching with household audiences, long-lasting high-frequency exposure, and cost-effective combined value, making it especially suitable for local lifestyle, household consumption, and healthcare and senior care brands to deeply penetrate core community markets.
Leveraging the inner-ring core location, convenient subway transportation, and mature community population as its three key foundations, combined with the advantages of elevator scenarios—mandatory reading, high-frequency reach, and precise penetration—it has become the preferred media for brands targeting family consumers in the business districts of Jing’an, Shanghai. It is especially suitable for regional and chain brands seeking deep community coverage and improved in-store conversion, achieving a marketing loop of community penetration - mindshare acquisition - in-store conversion.
Tongge Community offers far superior transportation convenience compared to most surrounding communities, enhancing residents' travel efficiency. Advertisements do not need to disperse attention widely; by focusing on the core consumer group within the community, precise and efficient information penetration can be achieved. The communication method aligns with the actual life rhythm of the community, making advertising in Tongge Community more targeted and conversion-oriented, truly realizing the “last mile” communication value of community advertising.
The core investment value lies in precise targeting, scene adaptation, low cost with high returns, and long-term accumulation. This avoids the common pitfall of community advertising being broad but shallow. Leveraging Tongge Community’s inner-ring location, stable customer base, and mature facilities, the elevator framework genuinely becomes a bridge connecting brands with community consumers. Whether for short-term conversion boosts or long-term brand barrier building, it represents a highly reliable, cost-effective, and premium investment.
