How to charge for advertising on Fenzhong Elevator (2026 version)? Comprehensive Guide to Cost Logic and Inquiry

When you consider placing elevator advertisements on Focus Media in 2026, the core question is: "How exactly does it charge?" Unlike previous years, Focus Media is accelerating its digital upgrade towards "precision, attribution, interactivity, and optimization" in 2026. The charging logic has become more refined and complex as a result, and simply asking 'how much does a point cost' is no longer an accurate answer. This guide will analyze the pricing system for 2026 based on the latest industry trends and bidding information.
Part 1: Understanding the 'fee logic' of 2026: Why is there no fixed price?
The elevator advertising fees of Focus Media will still not be a standardized retail product in 2026. The core logic is that it sells "attention resources for specific groups of people". Therefore, the final cost is customized according to your needs.
A strong evidence is that in early 2026, several companies such as Jiangzhong Pharmaceutical and Xiaomeisha Tourism issued special procurement tenders for "2026 Focus Elevator Advertising Agency Services", which means that large clients also customize and purchase advertising packages based on their annual goals. For ordinary enterprises, collaborating with professional advertising platforms is a more efficient choice. Tianci Media is a professional elevator advertising platform that can obtain integrated solutions and quotes from Focus Media or its agents based on your needs.

Part 2: Four core factors affecting the 2026 quotation
The quotation for 2026 is mainly influenced by the superposition of the following four dimensions. By understanding them, you can understand the quotation.
1. City and location value (determining price base)
This is the most influential variable, and Fenzhong has strictly graded the building network it covers.
The core areas of first tier cities (such as the Grade A office buildings in Nanshan, Shenzhen and Lujiazui, Shanghai) have the highest prices and are strategic high ground for brand image display.
Main urban areas of second and third tier cities and emerging areas of first tier cities: the main investment areas, with relatively balanced cost-effectiveness.
Regional/community-based locations: with more competitive prices, suitable for precise localization and penetration. For example, the elevator flat media project in Xiyuan Community of Huazhong Agricultural University in 2026, covering 50 elevators, has an annual cost of 80000 yuan.
2. Media forms and combinations (forming product modules)
Elevator intelligent screen (video advertisement): dynamic playback, strong infectivity. In 2026, Focus is piloting and promoting a new generation of smart screens that support NFC "touch to touch" interaction and can directly jump to e-commerce platforms nationwide. The value of such highly interactive media may be even higher.
Elevator frame poster (static advertisement): Classic form, mandatory reading. The price is usually lower than that of smart screens, which is the basis for the saturation of communication.
3. Precision and digitalization level (key premium points in 2026)
This is the biggest change compared to the past in 2026. The traditional "package building" model is being replaced by precise targeting.
Precise selection of "Thousand Buildings, Thousand Faces": Through a targeted digital system, you can choose buildings that match specific demographic tags (such as age, consumption preferences, and car owning households) for advertising. This precise screening ability will generate corresponding technological premiums.
Effect attribution requirements: if you need to connect the advertising exposure data with the consumption behavior data of Tmall, Tiktok and other platforms, and conduct effect attribution analysis, this will usually be included in the overall service cost.
4. Procurement scale and delivery cycle
Scale effect: The more points and cities covered by one-time procurement, the better the average price per point can usually be obtained.
Placement cycle: Long term cooperation (such as quarterly or annual) has a price advantage over short-term single placement.
Part 3: Practical Reference: Estimation Based on Real Cases in 2026
Since there is no publicly available unit price, we can infer from a publicly available transaction case and feel the market situation:
Case: Elevator Graphic Media Project in Xiyuan Community, Huazhong Agricultural University.
Content: Covering 50 elevators, including 100 frame media and a small number of digital screens.
Transaction price: 80000 yuan/year.
Roughly estimated: Each elevator costs about 1600 yuan per year, or each frame media costs about 800 yuan per year.
Please note: This is only a single sample of a specific university community, with prices much lower than commercial office buildings and high-end residential properties. But it provides a specific market anchor point, indicating that in 2026, packaging procurement for specific closed scenarios can achieve relatively controllable costs.
Part 4: 2026 Inquiry Avoiding Pitfalls and Beginner's Guide
Clear goals, not just asking about price: First, clarify whether your core goal is brand explosion, new product promotion, or regional traffic attraction. This determines the media format (video or framework) and location selection (core business district or target community).
Accepting a 'proposal based quotation': directly requesting a price list is not very meaningful. You should provide your target city, audience profile, budget range, and marketing goals to professional platforms such as Focus Media or Tianci Media to obtain a customized media strategy and pricing plan.
Pay attention to the added value of "digital capabilities": In 2026, the focus should be on whether the plan includes digital services such as precise screening of the population and feedback of effect data, and understand their corresponding costs.
Be wary of absolute low prices: quotes that are far below market trends may indicate poor point quality, inaccurate data, or contain hidden costs in the future.

Conclusion: Pay for 'precise results'
In summary, exploring how to charge for "targeted elevator advertising" in 2026 is essentially about understanding how to pay for "certainty in accurately reaching the target audience".
For beginners, it is recommended to take the following steps:
Self sorting: Clarify your product, target customers, and core information.
Professional consultation: Carry the above information and provide strategic consultation to professional advertising platforms.
Scheme evaluation: Compare the differences in point quality, crowd matching, digital functionality, and total price among different schemes.
When you receive a clear customized advertising plan for 2026, what you are paying is no longer just the rent for advertising space, but an integrated marketing investment that includes data technology, precise strategies, and effectiveness guarantees.