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- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：Elevator | Frequency：0 |
| Address：No. 14, Hongxing Road, Yongping | Format：framework | Duration：0 |
| Location：Ka Lok Court | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
The core media advantage of frame advertising lies in integrating scene barriers, precise audience targeting, communication efficiency, and cost-effectiveness. It not only avoids the pain points of broad traffic marketing but also deeply embeds into community life scenarios, becoming a key channel for brands to reach household decision-makers. This greatly increases the likelihood of conversion and is a unique advantage that other fragmented media cannot achieve.
The neighborhood is located within the traffic hub radiation area of Jiahe Wanggang, close to Jiahe Wanggang Station on Metro Lines 2 and 3, as well as Baiyun Avenue North Station. The surrounding area has well-established schools, supermarkets, farmers' markets, and provincial-level primary and secondary schools. Large supermarkets and other living amenities are within a 5-minute walk. The core audience mainly consists of married families aged 35-45, with complete family structures and clear decision-making chains. Their consumption needs focus on essential household categories such as home decoration, educational training, and health and medical services.
There is no other information interference inside the elevator. While riding, attention is focused on the advertising display, allowing sufficient reading time, averaging 15-30 seconds. The static poster design supports complete information delivery, making it suitable for brand image presentation and promotion announcements. With a close-up reading experience, visuals are clear, and advertising content can accurately match the family lifecycle needs, achieving precise ad-to-demand alignment.
Frame advertising's four core advantages are its prime location in the mature Jiahe Wanggang community, precise coverage of household decision-makers, mandatory exposure in a confined space, and low cost with high return. It is an excellent media choice for brands in home, education, maternal and child, and local lifestyle services that aim to deeply engage with community scenarios.
The advertisements, presented in a simple and orderly manner, naturally blend into the residential environment of Jiale Garden. At the same time, the refined visuals enhance the brand's quality perception. By leveraging the stable residential population, frequently accessed scenarios, and precise demand matching, the brand communication is deeply integrated into residents' daily lives. This allows the advertising value to be fully realized within the community context and makes the framework an important medium choice for brands to cultivate the surrounding community consumer market.
Targeting precise family demographics, in a closed and efficient setting, with stable and frequent exposure, this provides brands with a low-cost, high-conversion community penetration solution. It is a premium media choice for deepening market engagement, using the characteristics of a closed space, frequent contact, and minimal interference to become a high-quality medium for targeting community family consumption decisions.
Relying on high-quality community audiences, frequently accessed scenarios, and flexible placement methods, it achieves a low-cost, highly precise, and lasting investment cycle. It addresses investors’ pain points of lacking direction and difficulties in controlling costs, while also bridging the gap between traditional advertising exposure and conversion.
As a high-frequency communication medium within the community, framework advertising occupies elevators that residents pass through daily. The enclosed, undisturbed space naturally attracts attention to the advertising content, creating a semi-compulsory reading effect, securing core target audiences and enabling long-term value growth. Its unique investment value makes it a key competitive advantage in the field of community advertising investment.
