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| Area：Shanghai | Type：Elevator | Frequency：0 |
| Address：No. 32, Huangshi North Road, Baiyun District | Format：framework | Duration：0 |
| Location：Huihe Building | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Located in Baiyun District, Guangzhou, covering 33 floors of high-density residential buildings, it aims to precisely reach commuting families, ensure mandatory viewing, and provide high-frequency exposure as its core value. The metro is only about 230 meters from Exit D of Jiangxia Station on Line 2, a 3-5 minute walk, covering a fixed daily commuting flow, enhancing the stability of ad exposure, with high per capita ad contact frequency, suitable for long-term brand penetration and high-frequency promotion message delivery.
As a high-quality communication form for precisely reaching residents in community living scenarios, Huihe Building naturally enjoys a situational communication advantage. The frame advertisements are characterized by close-range, unobtrusive display, seamlessly integrating into residents’ daily commuting paths, achieving high-frequency, high-reach communication with fixed residential populations in the community.
The ads reach real residents, efficiently matching a 3-kilometer living radius, achieving precise targeting, easy comprehension, and high conversion potential. They become a natural visual focal point during elevator rides, creating an unavoidable mandatory viewing effect. Ads allow brand messages to directly reach the audience without interference from other ads, ensuring each exposure is effectively received, greatly enhancing the efficiency of information transmission and memory retention.
The core advantages of the ads lie in the strong commuting traffic at the metro entrance, precise community targeting, and mandatory viewing in enclosed spaces. They combine stable exposure, short conversion paths, and standardized operations, suitable for precise targeting of local brands and community services.
This advertisement is deeply rooted in the daily life of the community, relying on the elevator, a vertical space that residents must pass through every day, and naturally integrates advertising information into the travel trajectory of residents, realizing accurate reach, high-frequency penetration, low-cost and high-efficiency communication value, and becoming the core marketing starting point for local businesses to take root in the community and radiate the surrounding area
With its location scarcity, audience accuracy, and communication efficiency, it has become a rare community marketing position in the northern part of Baiyun District, which is especially suitable for the need to deeply cultivate local customer groups and improve community penetration, relying on high-quality residential communities at the subway entrance, reaching 400 households with an average daily high frequency, presented in a static frame in the car, closed and undisturbed, and compulsory reading 24 hours of full-time exposure, which is an efficient community media in the Huangshi-Jiangxia sector of Baiyun District that accurately reaches local consumer groups
With the five core advantages of scene, crowd, texture, cost and retention, it has become the preferred media for brands to accurately reach high-value people in the community and deeply cultivate the local market, help brands efficiently leverage community consumption, achieve a win-win situation of communication effect and return on investment, and accurately reach and long-term memory of the core value of advertising, forming a communication advantage that is difficult for other media to replace
