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| Area：Chengdu | Type：Bus | Frequency：0 |
| Address：Chengdu | Format：car body | Duration：0 |
| Location：New Central Axis City Sightseeing Route | Min Qty：1 | |
| Size：12m | Min Period：month |
The route passes through major urban core areas such as Chunxi Road-Taikoo Li commercial district, Tianfu Square, Jiaozi Financial City, and the Global Center. Traveling daily along high-consumption, high-traffic main city roads, it gathers a diverse and high-quality audience including business professionals, young tourists, and local residents, ensuring efficient brand exposure. Large-scale lightbox-level prints combined with high-definition craftsmanship create massive mobile billboards on the move, easily attracting attention from a distance.
As a tourism emblem of Chengdu, this route has an average daily ridership of around 2,000 people, which can reach 5,000 during holiday peaks, with an annual ridership exceeding 700,000. The media exposure is substantial, passing through the core sections of Chengdu's central axis and connecting city landmarks such as Chunxi Road-Taikoo Li commercial district, Tianfu Square, Twin Towers of Financial City, and the Global Center, covering the city's core CBD and bustling commercial areas with a daily foot traffic of over 500,000 people.
Over 60% of passengers are tourists, with 70% coming from outside the city, providing a window for brands to showcase themselves to the national market, helping them upgrade from regional recognition to nationwide fame. The route takes 90-120 minutesThe double-decker buses create an absolute visual advantage on city roads, with an unobstructed view that makes the advertisements stand out from other vehicles, becoming a moving visual focal point.
As a tourism emblem, the advertising deeply integrates with the city's image, creating a dual effect of city and brand promotion. The double-decker buses are regarded by Chengdu residents and tourists as a moving scenic line, naturally generating buzz, attracting passersby to pay attention and take photos, thereby enhancing advertisement visibility.
Leveraging four core advantages—prime routes, double-decker bus carriers, high-value audiences, and viral social media dissemination—the media achieves comprehensive coverage, precise reach, and in-depth communication that traditional outdoor media can hardly match. Its investment value is reflected not only in quantifiable metrics such as ultra-low cost per thousand impressions, extended exposure time, and high social sharing rates but also in intangible asset enhancement such as reinforcing a high-end brand image and adding value through city culture association.
Using the city's central axis golden route as a carrier and relying on the high-exposure characteristics of double-decker buses, this media is the preferred outdoor advertising choice for brands aiming to enhance their city influence and shape a premium image. With an advertising reach rate of 98%, it is particularly suitable for luxury goods, high-end automobiles, cultural tourism projects, financial services, and high-end hotels.
The media's combination of double-decker bus carriers, golden routes along the city's central axis, and precise audience targeting makes it one of Chengdu's most influential mobile advertising platforms. It is an ideal choice for brands seeking to increase awareness, project a premium image, and achieve comprehensive reach. The double-decker structure and panoramic sunroof allow passengers to experience the fusion of history and modernity along the central axis from a fresh perspective, connecting core landmarks such as Chunxi Road, Financial City, and the Global Center.
The Chengdu New Central Axis sightseeing Koi Bus vehicle media offers six core advantages: high visual impact, prime routes along the central axis, precise audience targeting, strong cultural IP communication, all-scenario exposure, and high cost-effectiveness.
