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| Area：Chengdu | Type：Bus | Frequency：0 |
| Address：Chengdu | Format：car body | Duration：0 |
| Location：T100 Xinglong Lake Loop | Min Qty：1 | |
| Size：12m | Min Period：month |
As the only dedicated bus line circling the lake, it exclusively occupies mobile advertising resources in the scenic area, with no similar competing products diverting audience attention, allowing for high concentration of exposure. The route circles around Xinglong Lake Ecological Scenic Area, connecting iconic attractions such as Lakeside Plaza, Lakeside Bookstore, the Shallow Beach, Covered Bridge, and the Sandy Beach, reaching thousands of tourists daily and creating an immersive 360-degree lake-view advertising experience.
The T100 Xinglong Lake Loop Bus is not just a means of transportation, but a moving display window embedded in urban park life. With precise route-level targeting, it avoids ineffective exposure and improves ad conversion rates. The loop operation mode allows passengers and passersby to encounter it 4-6 times daily, strengthening brand recall and forming a closed loop of exposure – memory – conversion. It seamlessly connects to Xinglong Lake Station on Metro Line 1 and Xinglong Station on Line 18, reaching the core industrial zone of Tianfu New Area and touching commuter peak flows.
As a small and flexible lake-circling microbus, it can access lakeside roads and other areas around the lake, achieving full coverage of the scenic area, a unique advantage that larger buses cannot replicate. The bus body ads are aligned with passengers' line of sight, offering a visible angle of over 270 degrees for mandatory viewing, creating a dual visual impact enhanced by the lake view, with a message reach rate of 92%.
As an exclusive lake-circling mobile advertising medium, relying on the strategic positioning of Tianfu New Area as a leading park city and the dual-core development model of Xinglong Lake for technology and ecology, it possesses scarce scenario value, highly precise audience reach, and long-term stable returns.
With its compact and flexible design, ecological and environmentally friendly performance, panoramic and transparent vision, the T100 bus body has become a mobile landscape in the Xinglong Lake area, which is not only a convenient transportation carrier, but also a high-quality outdoor advertising media, providing dual value for the city's image and commercial promotion, running along the closed loop of Xinglong Lake, covering the core area of science and technology innovation and ecological landmarks, and is a precise communication carrier for highly educated science and technology innovation groups, business passenger flow, and ecological leisure tourists. Three core advantages of scenario-based communication
With the dual scene value of exclusive science and technology innovation penetration around the lake, accurate and diversified audience structure, flexible and creative display form, high-frequency and long-term exposure effect and cost-effective input-output ratio, bus body media has become a highly competitive mobile advertising carrier in Tianfu New Area, especially suitable for brands that need to accurately communicate in dual scenarios in scenic spots and industrial zones, and realize the multiple goals of brand exposure, scene experience and audience conversion
With its unique route positioning, scene value and audience structure, it has differentiated advantages that are difficult to compare with traditional bus media, and is a high-quality carrier for accurate brand communication in the fields of cultural tourism, science and technology, ecological environmental protection, etc., and has become a mobile landscape in the Xinglong Lake area with its compact and flexible design, ecological and environmental protection performance, and panoramic and transparent vision, which is not only a convenient transportation carrier, but also provides dual value for the city's image and commercial promotion
As a scarce outdoor mobile media in the core area of Tianfu New Area, it has become a high-quality advertising carrier for brands to lay out Chengdu Southern New City with its accurate reach to high-value people, unique lakeside scene communication and continuous growth of investment value
