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| Area：Tianjin | Type：Elevator | Frequency：0 |
| Address：No. 60, Minhou Road, Hexi District | Format：framework | Duration：0 |
| Location：Henghua Apartment | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
Located at No. 60 Minhou Road, Hexi District, Tianjin, it is situated in the mature residential area of Xiawafang, with well-developed surrounding facilities and convenient transportation. The advertisement content is forced into the visual center within the 15–30 seconds when the barrier is raised, with the ad images positioned in the visual focal area, ensuring non-selective reception and achieving nearly 100% information reach.
As a closed space with no signal interference, passengers naturally seek a visual focus during the average 30–60 second ride, resulting in an ad forced view rate of over 90%. The advertisement achieves active viewing, significantly enhancing information reception, making it an ideal scenario for deep interaction between brands and consumers.
Henghua Apartment is adjacent to Xiawafang Station on Metro Lines 1, 5, and 8. As a typical property above a subway station, its owners are mostly highly educated, high-income, and high-spending urban middle-class families, including elites from finance, education, healthcare, and other sectors. The advertisement directly reaches 100% of car-owning residents while also covering visitor groups, precisely targeting family decision-makers and providing an ideal communication channel for industries such as home goods, education, finance, automotive, and high-end retail.
Located in the Xiawafang business district of Tianjin CBD International Business Center, the area is surrounded by commercial landmarks such as Henghua Building, Yile Tiandi Shopping Center, and Longyun Commercial Building, and is close to recreational sites like People's Park and Xiyuan Park. With a one-kilometer radius reaching over 50,000 people, the advertisement not only affects residential homeowners but also reaches nearby business professionals and shoppers, achieving dual coverage of the community and business district.
Advertisements leverage precise audience targeting, mandatory exposure scenarios, high-frequency visibility, and prime location advantages to create efficient, low-cost community marketing solutions for advertisers. They serve as a high-quality media bridge connecting brands with mid-to-high-end household consumers. The mandatory nature of the scenarios, accurate audience targeting, and stable communication make them an effective vehicle for constructing a marketing loop within residential communities.
Framework advertisements, with their irreplaceable scenario adaptability, have become a core link between brands and community residents. The residential population in apartments has low mobility and high stability. Elevator framework advertisements can continuously reinforce brand awareness through frequent repeated exposure. When the same ad content repeatedly appears in residents' view, it gradually penetrates their minds, creating potential for targeted purchases.
With their core advantages of precise reach, efficient exposure, and scenario resonance, they have become the golden entry point for brands to deeply cultivate the community market. They are not only a medium for information delivery but also a bridge connecting brands with residents' lives. Within a limited space, they unlock infinite marketing value, providing solid support for brand growth in the Tianjin community market.
In the enclosed space of elevators, audience engagement during waiting and riding reaches over 75%, resulting in semi-mandatory ad exposure. Leveraging the combination of prime locations, high-quality audiences, and cost-effectiveness, these advertisements have become highly investable community media resources in the Hexi District of Tianjin.
