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| Area：Chongqing | Type：Elevator | Frequency：0 |
| Address：No. 2, Dashiba Street, Jiangbei District | Format：framework | Duration：0 |
| Location：Yuanjia Plaza | Min Qty：1 | |
| Size：450mm*600mm | Min Period：week |
Residents take the elevator an average of 4–6 times per day, each stop lasting 10–30 seconds. With nowhere for their gaze to go, in the enclosed, quiet elevator space without other advertising distractions, frame advertisements become the sole visual focus. This creates an efficient communication scenario of “passive staring and active receiving.” Daily repeated exposure significantly enhances brand familiarity and mental positioning.
Elevator spaces are small and quiet, without interference from other media. The average time owners wait for and ride the elevator reaches 30 seconds, making elevator frame ads naturally the visual focal point, achieving 100% compulsory viewing. Whether it’s elderly health, home building materials, education and training, or fast-moving consumer goods, retail, and community services, it can accurately match target audiences, avoiding waste of advertising budget and improving purchase decision conversion efficiency.
Information reception in a closed advertising environment is higher, allowing core brand messages to be quickly implanted in the user’s mind, laying a solid foundation for repeated memory. High-frequency repeated display enables brand information to continuously penetrate, gradually forming stable brand awareness, perfectly aligning with the communication logic of repeated memory – brand awareness – purchase decision. This is especially suitable for brands that need to establish long-term user trust.
Surrounding office workers, parents picking up and dropping off school children, and commercial consumer traffic can reach 200,000 residents within 3 kilometers. Leveraging the mature commercial facilities of Dashiba, the advertising impact extends from the community to the surrounding business districts, achieving joint exposure in both the community and commercial areas.
No. 2, Dashiba Main Street, Dashiba Subdistrict, Jiangbei District, covering the elevator cabins of five super high-rise residential buildings in the community, serves as the core media for precisely reaching high-net-worth individuals in the mature Dashiba community. Similar to barrier gate advertising, it not only achieves brand exposure but also deeply penetrates user perception, forming a complete communication chain of repeated memory – brand recognition – purchase decision. Yuangjia Plaza elevator frame advertising, with its closed environment ensuring mandatory contact and high-frequency repeated exposure, has become an efficient platform for brands to deeply engage with key residential areas in Jiangbei, Chongqing.
With precise audience targeting, high-frequency exposure, and effective conversion logic, it has become the preferred media for brands to penetrate the Dashiba area in Jiangbei and community consumption scenarios. It not only achieves wide brand exposure but also, through continuous mental penetration, drives users through the full conversion path from awareness to purchase.
Framed advertising, focusing on closed mandatory contact, high-frequency precise exposure, and trusted scenario endorsement, effectively implements the communication chain of repeated memory, brand recognition, and purchase decision. It combines the advantages of barrier gate advertising’s deep mental penetration with the unique nature of vertical life scenarios, achieving more precise and comprehensive audience coverage.
As a media platform rooted in the core community of this sector, the consumption potential and influence range of its covered audience will grow alongside regional development. Its long-term value appreciation, based on regional advantages, allows advertising investment to not only be a short-term marketing effort but also a strategic approach for brands to secure their position in the regional market.
