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| Area：Hangzhou | Type：Elevator | Frequency：0 |
| Address：No. 18, Desheng Lane, Gongshu District | Format：framework | Duration：0 |
| Location：Tianshi Garden | Min Qty：1 | |
| Size：450mm*600mm | Min Period：week |
Elevator frame advertisements use standardized frames, installed on either two or three interior walls of each elevator car. Elevators are enclosed spaces that residents use daily, with an average ride time of about 15–25 seconds. Passengers have an unobstructed field of view and are free from distractions, creating a unique communication scenario of mandatory viewing, high focus, and repeated exposure.
With precise community targeting, a highly engaged resident structure, an enclosed communication environment, and compliant operational mechanisms, elevator frame advertising demonstrates a unique and effective communication advantage within
Advertising essentially serves as a silent yet highly efficient communication terminal embedded into the daily routines of urban families. With four core advantages—precise audience targeting, mandatory exposure, high-frequency repetition, and low-cost, high conversion—it has become an ideal medium for local brands to cultivate the core area of Gongshu, build community reputation, and drive store conversions.
As a benchmark project for adding elevators to older communities in Hangzhou, its elevator frame advertisements leverage four core strengths—precise reach, guaranteed attention, high cost-effectiveness, and community integration—to serve as an efficient bridge of communication between local brands and community residents.
The community enjoys a prime location, approximately 789 meters from Exit B of Chaowang Road Metro Station, with abundant educational resources nearby. The residents are predominantly middle-class families, middle-aged and elderly groups, and families with school-aged children, featuring stable spending power. Displaying advertisements in familiar daily life scenarios reduces resistance and enhances brand favorability.
Leveraging its unique community scene advantages, it serves as an efficient bridge connecting brands with local residents. It is especially suitable for advertisers who need to deeply cultivate the local market and precisely reach household consumer groups. Before placing ads, it is recommended to select the corresponding Tianshiyuan neighborhood area based on the target audience to maximize communication effectiveness.
Its core strengths lie in precisely targeting high-value community groups, unavoidable mandatory reading scenarios, high cost-effectiveness, and high acceptance brought by community integration. For industries such as local lifestyle services, community retail, healthcare, and home building materials, this is one of the most cost-effective community marketing channels. It can achieve both brand exposure and directly drive sales conversion, while also creating public benefits for the community, realizing a win-win for all parties.
Tianshiyuan is mainly divided into two core areas: Tianshiyuan in Desheng Lane, Gongshu District, and Tianshiyuan in Dongxing Community, Fuyang District. Both are mature residential communities in Hangzhou. As an important form of community media, its elevator frame advertisements have become a high-quality channel for brands to reach community residents, thanks to high reach, frequent exposure, and precise audience targeting, making it especially suitable for promoting local lifestyle services and household consumption brands.
With its unique community attributes and communication effectiveness, the ads serve as a "golden channel" connecting brands with household consumers, helping advertisers achieve efficient growth in the Gongshu District community market in Hangzhou. It is suitable for brand image building and long-term value delivery.
