- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 2 Jinlong Road, Jinmao Street, Longhua District | Format：led | Duration：15s |
| Location：Friendship Sunshine City | Min Qty：1 | |
| Size：30m(W) X 12m(H)= 360㎡ | Min Period：month |
The project is located at the intersection of Haikou's three major functional zones: government and finance, and high-end residential areas. Within a 3-kilometer radius, it covers more than 80 mid-to-high-end residential communities, over 20 quality schools, and hundreds of enterprises and institutions. The daily foot traffic is stable at 250,000–350,000 people, with peak numbers exceeding 500,000 during holidays, making it the undisputed top shopping mall in Haikou. The screen faces the main road of Binhai Avenue and the mall's main entrance, forming a natural visual focal point that effectively reaches drivers, metro commuters, nearby office workers, and family consumers.
As the core outdoor digital media platform of Hainan's largest commercial complex, it ranks in the top tier of Hainan's outdoor advertising resources, thanks to its prime commercial location, extremely high foot traffic density, young and high-spending audience, and strong social sharing attributes. Its large size and high-definition display ensure clarity and visual impact under Hainan's strong sunlight or nighttime conditions, effectively enhancing brand recall and conveying a high-end image.
With its superior location and high traffic coverage, it has become an important platform for commercial display and city image promotion in Haikou. Its media advantages are mainly reflected in three aspects: advanced technology, high commercial value, and convenient operation and maintenance, providing advertisers with a highly attractive outdoor advertising platform.
Located at No. 2 Jinlong Road, Longhua District, in the core commercial area of Youyi Sunshine City, it is a highly influential outdoor LED advertising platform in the Haikou International Trade business district. With its combination of multiple screens, high-definition display, and extensive traffic coverage, it has become an important window for brands to reach local mid-to-high-end consumers and visiting tourists.
With its superior geographical location, scientific multi-screen layout, high-definition display effect and huge passenger flow base, it has become a high-quality resource in the field of outdoor advertising in Haikou is not only a tool for brand communication, but also an emotional bond between brands and consumers, helping brands establish a strong market influence in Haikou's core business district
As a landmark media in the business district, LED is not only an information carrier, but also a social topic for consumers to check in and share, forming a secondary communication chain of viewing-check-in and social sharing, with an average daily passenger flow of more than 120,000 people in Friendship Sunshine City, and a peak of more than 200,000 people during holidays, of which the main consumer force aged 18-45 accounts for more than 75%
Advertising realizes full-scene coverage from outside to inside, from passing through to staying, consumers can access brand information before entering the mall, shopping, and after leaving, forming a complete brand memory closed loop, so that the advertising effect is increased by 300%, and the layout also allows LED advertising to customize content strategies according to different scenarios, such as outdoor screens focusing on brand image, indoor screens focusing on promotional information, to maximize communication efficiency
With the five advantages of core location, multi-screen layout, high-definition technology, precise crowd, and innovative operation, the value standard of Haikou outdoor advertising has been redefined, which is not only a display window for brand information, but also a strategic position for brands to establish emotional connections and achieve business transformation. Help brands seize opportunities and win the future in the fierce market competition
