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| Area：QINGDAO | Type：Elevator | Frequency：0 |
| Address：166 Yanji Road, Badahu Street, Shinan District | Format：framework | Duration：0 |
| Location：Yanfuk Garden | Min Qty：1 | |
| Size：450mm*600mm | Min Period：week |
The project is located at the intersection of Yanji Road and Fuzhou Road in the Shinan District, adjacent to Nanjing Road Primary School, RT-Mart, and Ningxia Road Station on Metro Line 3. It offers convenient living conditions, low population mobility, and long-term stable occupancy. Within a 3-kilometer radius, there are multiple similar communities. If Yanfu Garden is used as a pilot, it can be quickly replicated to neighboring communities to build a regional community advertising network and amplify overall communication effectiveness.
As a standardized community media resource in a mature residential area of Shinan District, Qingdao Yanfu Garden, although limited in individual scale, demonstrates robust and sustainable micro-media value due to its stable foot traffic, low operating costs, high reinvestment rate, and regional replication potential. Its high-frequency reach, precise target audience, and low-cost operation make it an irreplaceable asset in the local marketing ecosystem.
The community is located in the core area of Yanji Road in Shinan District, with residents having strong spending power, accurately covering the main consumer groups within a 3-kilometer radius. In the elevator's enclosed space, residents encounter advertisements more than twice daily on average, and 85% of users actively read and remember the content. Advertising in the surrounding area mainly focuses on removing illegal small ads, so framework advertisements must comply with regulations, facing relatively low competition.
The surrounding transportation is convenient: Metro Line 4 Fuliaolijiao Station is 745 meters away, Line 3 Dunhua Road Station is 881 meters away, and the under-construction Line 5 Funing Interchange Station is only 1.1 kilometers away, covering a wide commuting population.
Relying on the mature property management cooperation system of residential communities, elevator frame ads can provide precise location selection and delivery reports, supporting targeted placement by building or unit. This meets the segmented needs of different brands, with the core competitiveness being the prime location in Shinan District, a precise middle-class audience, and high-frequency exposure scenarios. It has become a high-quality choice for brands to deeply cultivate the Qingdao community market. Its stable delivery environment, efficient communication effect, and flexible operation model can help brands quickly penetrate their target consumer groups and achieve a marketing loop from awareness to conversion.
The core advantage lies in mandatory exposure. With the high-frequency repetition logic, the elevator space that residents pass through daily allows advertising information to naturally integrate into everyday life without relying on users’ active attention, avoiding the problem of online ads being skipped or blocked. This subtle, pervasive communication method is more suitable for long-term brand image building and new product promotion, especially for industries close to household consumption.
Leveraging Shinan District’s prime location, a high-quality audience, and high-frequency exposure scenarios, a golden triangle of community media communication is established, making it a premium choice for brands to precisely reach urban middle-class families. As a classic form of elevator media, frame ads demonstrate unique communication effectiveness in this high-end community. Its advantages are mainly manifested in four dimensions: exclusive scenarios, audience precision, communication efficiency, and operational stability.
Advertising has surpassed the scope of traditional media, becoming a value bridge connecting brands with middle- and high-income families in Shinan. Its combined advantages of exclusive scenarios, precise audience targeting, efficient communication, and stable operation allow for both brand image enhancement and sales conversion. It is an ideal choice for deeply cultivating Qingdao’s middle- and high-end community market.
