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| Area：QINGDAO | Type：Elevator | Frequency：0 |
| Address：No. 77 Changjiang Road, Huangdao District | Format：barrier gate | Duration：0 |
| Location：Ruiyuan Mingjia City | Min Qty：1 | |
| Size：450mm*600mm | Min Period：week |
With its superior location, high-quality resident structure, and enclosed high-frequency usage scenarios, it has built a community-level indoor media platform that is precise, compelling, and cost-effective. In the relatively enclosed, distraction-free elevator space, advertisements become the visual focus, creating a dual effect of passive attention and active memory, effectively overcoming information overload and strengthening brand awareness and trust accumulation.
Advertising is not only an efficient traffic touchpoint but also an important medium for deeply engaging high-end communities and connecting with household decision-makers. Its three-fold advantages of precision, frequency, and trust make it an ideal choice for regional brands, local businesses, and companies that value the synergy of brand image and sales. In every silent elevator ride, it quietly achieves deep brand value communication.
This residential community is located in the core area of the Changjiang Road business district in the West Coast New Area, next to Taihangshan Road Station on Metro Line 1. With mature surrounding commercial and educational facilities, it is an ideal area for advertising. As an advertisement medium at residents' doorsteps, elevator frames inherently carry neighborhood trust. If the ad content aligns with community life scenarios, it is even more likely to stimulate residents' interest and willingness to act, driving efficient conversions from viewing to visiting the store.
Advertising is a precise community media channel deeply rooted in the core residential circles of the West Coast New Area. Leveraging the high-quality livable community foundations built by Ruiyuan Group, and using the enclosed elevator cabin as the communication medium, it provides brands with an effective community marketing channel to reach middle-class families and high-net-worth residents.
The residential community is located in the core area of Changjiang East Road in Qingdao West Coast New Area, under the jurisdiction of Xuejiadao Subdistrict Livable Circle. It is adjacent to the Changjiang Road commercial district and Tangdao Bay Park, about 600 meters from Anzi Station on Metro Line 1, and surrounded by multiple bus routes, with a well-connected transportation network. Within a 3 km radius, it covers high-quality commercial, medical, and educational facilities such as JUSCO Shopping Center, Wuyue Plaza, Qingdao University Affiliated Hospital West Coast Branch, and Zhujiang Road Primary School. At the same time, it is close to Tangdao Bay Coastal Park, combining convenience for daily life with ecological livability, catering to community residents as well as surrounding mobile consumers.
As a daily passageway for residents, the average single stay time is 15-30 seconds. With no other information interference in the enclosed space, the advertisement screen becomes the visual focus, creating an unavoidable, mandatory viewing effect. Residents take the elevator 2-4 times daily on average, with a daily exposure reach of 98% and a monthly cumulative exposure exceeding 200,000 people, deeply embedding brand information in users’ minds through high-frequency contact.
This media is suitable for diverse marketing needs such as high-end home furnishings and building materials promotion, educational institution brand advertising, health and medical service lead generation, financial and wealth management product promotion, exposure for light luxury consumer goods, and local high-end lifestyle service lead generation. It can help mid-to-high-end brands deepen their presence in the core residential circle of the West Coast New Area and strengthen brand recognition, while also supporting local quality merchants in precisely reaching high-value customers, enhancing store conversion rates and brand reputation.
Relying on the prime location in the core of the West Coast New Area and the high-net-worth resident group, with core features such as guaranteed contact in an enclosed scenario, low interference with high memory retention, and precise matching with high-end demand, it has become a golden medium for brands to deeply cultivate the high-end community market in Qingdao West Coast.
