- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 1, Intersection of Meilin Road and Zhongkang Road | Format：led | Duration：15s |
| Location：Joy City Shopping Center | Min Qty：1 | |
| Size：5.8m*2.9m=16.82㎡ | Min Period：2weeks |
This LED screen not only serves brand advertising, but also deeply participates in mall-themed events, becoming a dynamic window that connects consumers’ emotions with commercial content. It especially targets the core audience aged 15-35, using youthful and social visual language to encourage check-ins, sharing, and further dissemination, reinforcing the brand concept of Zhuoyuehui Trend Gathering & Sharing.
With precise audience targeting, superior spatial layout, and flexible content operation capabilities, it demonstrates a differentiated competitive advantage in Shenzhen's commercial digital media landscape. The media naturally covers this highly active, socially engaged, and strong consumption potential core group, making it especially suitable for fan support campaigns, new product launches, fast-moving consumer goods promotions, and effectively enhancing ad content’s complete viewing rate and memorability.
The media is not just an efficient advertising vehicle; it is also a regional digital marketing hub that integrates precise audience coverage, immersive content presentation, social viral triggers, and cost-effective operations. It provides strong support for brands to build deep local influence in northern Futian. By attracting traffic with dynamic content and strengthening the commercial atmosphere, it is commonly featured in holiday decorations, art installations, or themed event displays.
LED has surpassed the scope of traditional advertising media, becoming commercial infrastructure that integrates brand communication, experiential marketing, and spatial aesthetics. Its value is reflected not only in significant investment returns but also in its alignment with Zhuoyuehui’s lifestyle brand positioning of refined living amidst bustling city life, serving as an emotional bridge connecting brands and consumers.
The LED screen is the visual hub of the Foton commercial district's core commercial entity, located centrally on the second floor of the North Zone of Zhuoyuehui Shopping Center. It serves as the visual focal point and traffic intersection connecting the North and South zones of the mall. As the core display medium of the mall's lifestyle-themed area, this large screen delivers high-definition, flexible content and precise audience targeting, becoming an important vehicle for brand marketing and spatial experience.
The media advantage is not only reflected in high returns on advertising placements but also in its role as a key strategic asset of the shopping center. It acts as an emotional bridge connecting brands and consumers and as a catalyst for commercial value. This atrium LED media, located in a prime area, offering top-tier display performance and precise access to high-net-worth audiences, is becoming a new track for commercial real estate value enhancement, injecting strong momentum into the sustainable development of the shopping center. Its value will continue to increase as Zhuoyuehui's refined lifestyle brand positioning evolves within the vibrant market atmosphere.
The essence of investment value lies in the compounded effect of precise traffic × low operational costs × diversified monetization. It upgrades from a simple advertising medium to the visual engine of commercial space. Leveraging deep integration with the mid-to-high-end commercial ecosystem, Zhuoyuehui LED’s investment value will continue to rise with the mall’s operational maturity, becoming a stable growth asset in the field of commercial media investment.
As an outstanding flagship commercial project with the central theme of enjoying a quality lifestyle, Zhuoyuehui has cultivated for eight years a mid-to-high-end commercial atmosphere featuring international beauty brands, trendy retail, and boutique women’s fashion. The average dwell time of 15–20 minutes allows advertisements to evolve from passive reception to active perception, perfectly complementing the consumption decision scenarios of high-net-worth audiences.
