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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：Intersection of Section 3, Renmin South Road and the First Ring Road | Format：led | Duration：5s |
| Location：World Square | Min Qty：1 | |
| Size：9.75m（宽)*20.68m（⾼）=202㎡ | Min Period：week |
Located at the intersection of Renmin South Road and the First Ring Road, near the Jianta Tower in the IT core business district, it is close to Metro Lines 1 and 3, and is frequently served by multiple bus routes such as 12, 16, 19, 27, and 34. The surrounding area is home to commercial complexes like World Information Plaza, Times Digital Plaza, Raffles City, and Renhe Spring, with an average daily foot traffic of about 600,000 and vehicle traffic of approximately 750,000. It caters to business professionals, tourists, and commuters.
Located at the intersection of South Renmin Road Section 3 and the First Ring Road in Chengdu, Sichuan Province, the exterior of World Information Plaza is an irreplaceable digital visual landmark on the main north-south axis of Chengdu, South Renmin Road. It guards the gateway where the IT business district and the high-end CBD converge, perfectly connecting the three major traffic scenarios of business commuting, technology consumption, and tourism distribution. At the intersection with traffic lights and pedestrian crossings, when pedestrians are waiting to cross and vehicles are queuing, their eyes naturally focus on the large screen, creating a mandatory viewing scene. The huge flow of people ensures the high-frequency and effective implantation of brand information. Relying on the commercial space beneath the World Square and the open area at the intersection, brands can hold offline events such as new product launches in combination with the large screen. As the background of the event, it can transform the offline flow of people into online topics, achieving a closed-loop marketing of screen + event + social interaction. As a window for Chengdu to showcase itself, advertising placement here comes with the attribute of a "city business card". With a long viewing distance and no obstructions, traffic and pedestrian flows are forced to watch, avoiding the problem of "active skipping" in traditional advertising. The memory and reach of the advertisement are significantly enhanced.
As an important window for showcasing the image of Chengdu, it not only covers local citizens but also attracts a large number of high-spending tourists visiting the city. It has extremely strong all-round dissemination power and topic-triggering ability. It adopts high-density LED technology and supports 4K ultra-high-definition playback. Whether in the strong light environment during the day or the neon scene at night, the picture is clear and sharp. It supports dynamic video to maximize brand exposure efficiency.
With its irreplaceable central axis location, the superimposition of two top-level business districts' foot traffic, high-definition and stunning visual presentation, as well as dual coverage of high-end business and young trendy customer groups, it has become the ace resource in Chengdu's outdoor media matrix. It is not only the city's cover page for brand image display, but also a super engine that connects the high-end consumption market in Southwest China, ignites trendy topics, and drives brand growth. With an irreplaceable location in the transportation hub, a stable high-value flow of people, mature technical presentation, and strong scene linkage capabilities, it is not only the core communication base for brands to deeply cultivate the southwest market, but also a visual link connecting the traditional city center of Chengdu. The LED large screen is not only an efficient carrier for the dissemination of commercial information, but also an important window to showcase the modern urban vitality of Chengdu, making it the preferred choice for brands pursuing city-level reach. With its prime location, transportation hub, high-quality traffic flow and stable image quality, this point of presence has developed a distinct competitive edge among numerous outdoor media. It combines the attributes of a city landmark with commercial communication value, enabling brands to quickly gain popularity and ensuring a higher effective reach of advertisements.
