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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure Security Check Commercial Area | Min Qty：2 | |
| Size：2.3×2.5×4面、13.3×4.4 | Min Period：moth |
Installed on the upper beam of the large escalator in the commercial area after the security check, the high level of the side wall and the side of the escalator shaft, it belongs to the high-altitude overlooking movement line to force the viewing of the media, the light box is large in size, the position is eye-catching, the whole process is visible from the bottom of the escalator to the top, the passengers are in a "semi-stationary" state when taking the escalator, the viewing time is an average of 15-20 seconds/time, and the two-way exposure of the two-way passenger flow up and down the escalator is covered at the same time
The pillar light box is not only an advertising carrier, but also a part of the space guide In the complex commercial area, the eye-catching pillar can help passengers quickly locate the direction, and at the same time use the moment when passengers hesitate and stop to observe at the intersection to forcibly implant brand information
The light box uses the commercial area column as the carrier to achieve 360° surround display, to achieve high-frequency, interference-free continuous exposure, the escalator light box occupies the visual commanding heights of the vertical space, the wide display field breaks the limitation of the plane layout, forms a strong visual impact in the dynamic flow of passengers up and down the escalator, and quickly captures long-distance attention
Located in the center of the commercial corridor, it is strongly bound to the passenger flow line after 100% security check, so as to achieve compulsory reach coverage of long-distance and cross-layer passenger flow, and cover all passengers in the commercial area after the security check in all dimensions and without dead ends, from entering the commercial area → mobile transfer → to the store, and the whole process of brand communication is accompanied by a complete communication closed loop
With a huge size high-altitude light box can display a visually impactful panoramic picture, suitable for the display of brand image blockbusters, tourist attraction scenery or large products such as cars, when passengers take the escalator up and down, the viewing angle changes with the height, the high-altitude light box presents a dynamic visual extension effect, extending the duration of a single exposure, and ensuring that every second passengers stay in the commercial area has brand information
The pillar light box and escalator high-altitude light box in the commercial area are exemplary examples of the design of building structure and human flow lines, with the characteristics of high frequency, close range and no dead ends, accurately intercept the flow of shopping passengers, stimulate the desire for immediate consumption, establish a brand image with the advantages of large format, high vision and strong shock, and accurately reach high-net-worth departing passengers with high density, strong vision and no interference in the form of non-interactive communicatio
The commercial area after the domestic departure security check is the core necessary flow line for passengers to complete the security check and go to the boarding gate, and it is also the key scene for passengers to relax and rest, shopping and consumption
The light box can be combined with the surrounding shop formats to convey brand information that meets the needs of passengers, and the escalator high-altitude light box can rely on a broad vision to create an atmospheric brand image display, which complements each other, which not only enriches the visual level of the commercial area, but also makes the airport light box an important bridge connecting the brand and passengers
