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| Area：Beijing | Type：Elevator | Frequency：0 |
| Address：No. 18 Chayuan Road | Format：framework | Duration：0 |
| Location：Ronghui Jiayuan Community | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
Located in the core area of Malian Road in Xicheng District, close to Lize Financial Business District, advertising can cover the community owners and surrounding office people at the same time to achieve residential and office dual reach, located in the core area of Malian Road tea culture in Xicheng District, close to Lize Business District, Carrefour Malian Road store, not only covering 1,300 high-net-worth households in the community, but also reaching the surrounding business crowd and business district passenger flow, to achieve the superposition of community business dual flow, about 1 km away from Metro Line 9 / Line 16 Honglian South Road Station, surrounded by multiple buses,
The frame is located on the inner wall of the car and at eye level, high-definition spray-painted aluminum alloy frame, good picture texture, high efficiency of information transmission at close compulsory viewing, adjacent to Malian Road Tea City and Lize Business District, taking into account the dual flow of community residents and surrounding business people, and can form a matrix with surrounding office buildings and shopping mall advertisements to achieve full scene coverage of “community-office-consumption”
The elevator car is a closed and narrow space, no other information interference, passengers take the elevator 4-6 times a day, advertising is the only visual landing point, the arrival rate exceeds 95%, the memory retention rate is much higher than that of open outdoor media, advertising becomes the visual focus of riding, can form compulsory attention, effective arrival rate is high, can quickly strengthen brand awareness to achieve long-term, stable and in-depth reach, brand penetration and transformation effect is remakable
Located in the core life circle of Malian Road in Xicheng District, it is a high-quality community with a mature living atmosphere and a stable population, with high elevator operation frequency and stable audience reach in the community
The core advantage of advertising lies in the strong commuter flow at subway entrances, precise reach in pure community settings, and mandatory viewing in enclosed spaces. It combines three guarantees: stable exposure, short conversion chains, and standardized operations. It is suitable for precise placement of regional brands and community services. In the enclosed space of elevators, at eye-level height, without interference from other media, the memorability of advertising information increases 3-5 times, making it suitable for long-term brand penetration and high-frequency access to promotional information.
The high-frequency exposure and long-lasting communication characteristics of elevator advertising can effectively reduce the unit reach cost and maximize investment value. Residents enter and exit the elevator multiple times daily, and the round-the-clock exposure of the framework continuously penetrates, subtly embedding brand information in residents' minds. It can quickly enhance brand awareness and, through community word-of-mouth, achieve secondary dissemination, forming a closed loop of ‘exposure-memory-communication.’
Elevator frame advertising precisely targets retired military and high-ranking officials as well as urban elites. Teayuan Road No. 18, in a core location, has 1,300 stable high-end residents, with an average of six mandatory exposures per day. The reading rate of advertisements exceeds 85%. In this interference-free enclosed space, brand recognition is repeatedly reinforced. Medical and health services, financial management, and high-end home products are the preferred community media. Placing advertisements in the elevators of Ronghui Jiayuan can capture the Lize Business District radiation zone and efficiently convert high-net-worth clients.
