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| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 8, North Section of Tianfu Avenue | Format：led | Duration：5s |
| Location：Suning City Outlet | Min Qty：1 | |
| Size：33m（宽)*15.26m（⾼）=511.18㎡ | Min Period：week |
Located at No. 8, North Section of Tianfu Avenue, Wuhou District, Chengdu, it is near the intersection of Tianfu Avenue and Shenghe 2nd Road/Tianhe West 2nd Street. Situated in the core of the Xinnan business district, it is adjacent to the South Railway Station transportation hub, radiating to the Tianfu New City CBD and high-end residential clusters in the southern part of the city. Facing Tianfu Avenue, the first vertical axis of Chengdu, it offers an excellent vertical view. Whether it's the north-to-south traffic entering the High-tech Zone or the large flow of people exiting the South Railway Station, they can clearly see the screen content.
The large screen is located on the north external facade of the building with a long-distance, unobstructed view. Both vehicle and pedestrian traffic are exposed to the display, with a forced viewing effect. The reach and memorability are significantly higher than traditional media as there is no active ad skipping. It can leverage time-segmented full-screen creative content to create an 'offline big screen, online discussion' synergy to enhance communication effectiveness. When combined with advertisements near metro stations, community buildings, and business district stores, it achieves full-chain coverage from exposure to conversion to repeat purchase, improving overall campaign ROI.
Surrounding the area are Grade-A office building clusters such as High-tech International Plaza, Maoye Tiandi, and CapitaLand Tianfu. It is the core business hub of Chengdu Financial City - Southern High-tech Zone. It has seamless connections to Metro Lines 1, 7, and 18 at the South Railway Station. Tianfu Avenue, the main artery, has dense vehicle traffic, dozens of bus routes pass by, and it is a mandatory path for entering and leaving the city via Airport Expressway, covering all types of travelers including drivers, metro users, bus passengers, and airport commuters. The daily pedestrian and vehicle traffic exceeds 500,000.
The large screen is superimposed on the outlet business district, the gateway to the south of the city, the transportation hub, and the outlet business district, forming the five core advantages of "strong exposure, high conversion, strong scene, high flexibility, and strong brand", which is the golden point of outdoor advertising in the south of the city
Suning City Outlets radiates families and young consumer groups in the south of the city and even the whole city, and the LED screen has long been not only a cold advertising carrier, but an emotional bridge connecting brands and consumers, a visual symbol of the vitality of the business district, and building a full-link advertising ecology of "off-site drainage and on-site conversion", becoming the core medium for automobiles, real estate, high-end retail, beauty and clothing brands to seize the high-net-worth customer base in the south of the city
Its core advantages stem from accurate scene positioning, efficient crowd reach and unique business linkage value, so that brand information can achieve high-frequency and immersive reach in the fragmented time of customers shopping, rest, and transfer to further amplify the communication effect
