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| Area：Beijing | Type：Elevator | Frequency：0 |
| Address：No. 1, Shimen Village Road, Chaoyang District | Format：framework | Duration：0 |
| Location：Jintai Pioneer Community | Min Qty：1 | |
| Size：424mm×570mm | Min Period：week |
It is located between the East Fourth Ring Road and the East Fifth Ring Road, about 300 meters away from Baiziwan Station of Guangqu Road Metro Line 7, adjacent to Guangqu Road in the south, connected to the East Fourth Ring Road in the east, and leads to the business districts of Guomao, Shuangjing, Dajiaoting and other business districts
The surrounding Yonghui supermarket, bank, catering, gym and other supporting facilities are complete, which can form a life scene matrix with community business and subway advertising to achieve full-link reach, and the advertising reading rate in the closed space is more than 80% in the closed space of 3-5 times a day, and the repeated exposure strengthens the brand memory, and the elevator car is a closed and quiet space, with no other media diversion, and the information arrival rate is close to 100%
With its superior geographical location, pure elite customer base, closed compulsory viewing environment and high-frequency daily reach, it has become an ideal choice for brands to deeply cultivate the core area of Chaoyang and achieve precision marketing conversion, actively looking for visual focus, so as to actively read advertising content
The core advantages are the precise reach of the CBD middle class, high-frequency and strong exposure of closed scenes, high cost performance and flexible delivery, which is a high-quality choice for brands to penetrate the core life circle of Baiziwan, and the community scene directly connects with family consumption decisions, forming a very short conversion link of "advertising exposure→ consumption intention →instant purchase"
The elevator car is a closed, interference-free travel space, residents take the elevator back and forth many times a day, the advertisement occupies the core visual position of the car, and can naturally receive information without active attention, high-frequency, mandatory exposure can quickly strengthen the brand memory communication conversion rate is outstanding, and the advertising content can be fully received in the elevator for a short stay, and the immersive reading experience makes the brand information easier to understand and remember, achieving deep penetration
Core media advantages are compulsory reach High-frequency exposure elevator space is closed, low interference, residents take an average of 4-6 times a day, stay for 30-90 seconds each time, advertising recall reaches 76%, elevator car is a closed space, passengers are difficult to avoid advertisements after entering, forming a semi-compulsory reading advertisement effective reach rate of 98%
Residents take the elevator many times a day, and repeatedly receive advertising content in a short stay, forming a subtle memory accumulation, so that the brand information is transformed from "seeing" to "remembering", and the elevator advertising is closer to the life scene, and the communication is more trustworthy, which can effectively improve the penetration rate and reputation of the brand in the region
Relying on the mature living atmosphere and stable passenger flow of Jintai Pioneer Community, advertising can be displayed stably for a long time to support continuous brand exposure and deep penetration, flexible delivery and outstanding cost performance, which can not only meet the precise acquisition of customers by local merchants, but also help the national brand sink community, and realize the integrated communication of "scene reach, word-of-mouth precipitation and consumption transformation", which is the preferred media form for the layout of mid-to-high-end communities in eastern Beijing
