- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 3 Haicheng Road | Format：led | Duration：15s |
| Location：Bao'an Daqianli | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
The LED screen design is fully integrated with the atrium space structure, embedding into the environment in forms such as lightweight transparency or curved surfaces. This approach does not occupy physical space while reinforcing the overall design language, complementing both commercial display and spatial aesthetics, and enhancing the overall style of the mall. The media not only serves as an efficient information dissemination platform but also as a digital showcase that combines technology, artistry, and commercial value, providing brands with an irreplaceable scene-based marketing platform.
The investment value of LEDs lies in their multidimensional advantages in traffic conversion, brand premium, space operation, and technological foresight. The atrium LED on the second floor, through customized content, not only serves brand communication but also continuously conveys the mall's own cultural tone and aesthetic proposition. Content-led media helps shape unique commercial IP, strengthens consumer emotional identification, and thus improves repurchase rates and word-of-mouth influence.
As a core convergence point in the mall, it experiences high daily foot traffic. The second floor, being the main level for dining and retail, sees longer dwell times and strong purchase intent. Deploying media here effectively turns visual focus into value touchpoints. Prime LED locations have become scarce resources in high-end commercial complexes and can be individually packaged for leasing or offered as perks alongside anchor stores, significantly increasing ad rental rates and even creating premium media assets with over 30% value appreciation.
The specific introduction and technical parameters of the LEDs are relatively limited, with functionality likely focused on conventional commercial display. Their advantages rely on the mall’s overall traffic, thematic design, and event resources, making them suitable for brands to achieve high exposure and interactive experiences through creative content.
LED is not only a commercial display screen but also a visual link connecting the first and second floors. Through interaction with the Sea of Heart screen on the first floor, it creates an immersive shopping experience that integrates natural elements with modern technology. The design successfully transforms the shopping center from a traditional retail space into an urban lifestyle destination with storytelling and social attributes, serving as a model example of digital transformation in commercial spaces.
As an important component of the visual system in the three main themed atriums of the shopping center, it is located in the second-floor circular atrium area. It interacts with the Sea of Heart screen on the first floor to form a three-dimensional visual space. Through high-definition dynamic images and interactive effects, it transforms the shopping environment into an experiential venue with narrative qualities, providing a high-exposure platform for brand events and tenant displays.
Due to its uniqueness in space, technological advancement, content interactivity, and commercial conversion capabilities, the media has become the core vehicle for shopping center marketing. It is more than just a display screen; it is an emotional link connecting brands and consumers, providing brands with a full-chain marketing solution from display to conversion, serving as a model for digital transformation and experiential consumption upgrades in commercial spaces.
LED has gone beyond the scope of traditional advertising screens, becoming a composite asset that combines traffic generation, aesthetic expression, data interfaces, and brand magnetism. Under the trend of commercial real estate shifting from space leasing to experiential operations, the return on investment for such high-level digital touchpoints will continue to grow.
