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| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：Southeast intersection of Mingyueqiao Road and Hongtai Road, Shangcheng District, Hangzhou | Format：led | Duration：15s |
| Location：Dragon Harbour Leisure City | Min Qty：1 | |
| Size：27.8米(宽)X14.5米(高) | Min Period：week |
Hangzhou Ganglong Youlecheng is located at the intersection of Mingyueqiao Road and Hongtai Road in Jianggan District, Hangzhou. It is a commercial complex built on top of Pengbu Station of Metro Lines 4 and 1, adjacent to Hangzhou East Railway Station and Qianjiang New Town, with nearby access to Desheng Elevated Road and the Shanghai-Hangzhou High-Speed Railway, attracting cross-regional large-screen traffic. Its core advantages lie in its transportation hub location and technical performance, making it suitable for brand image advertising and local lifestyle content.
As a benchmark outdoor media in the core business district, it is located at the southeast corner of the intersection of Hongtai Road and Mingyueqiao Road, embedded in the main exterior facade of the 230,000-square-meter TOD commercial complex. Serving as a visual bridge connecting Hangzhou East Station hub with the million-strong urban eastern population, this screen's core advantages include being situated atop two metro lines, attracting high-net-worth traffic, and supporting full-format synergy. It has become a high-quality media platform covering community consumption, business travel, and high-end shopping scenarios.
Within a 3-kilometer radius, there are 500,000 permanent residents, mainly middle- to high-end families and white-collar workers, with an average mall spending of 128 yuan per person. 70% of the audience has a habit of consuming mid- to high-end brands, closely matching the LED screen’s target audience. Leveraging the mall's 24-hour family lifestyle center positioning, consumers take only 3 minutes from seeing the advertisement to experiencing the store, achieving seamless outdoor exposure-to-in-store consumption, with conversion efficiency superior to ordinary outdoor media.
The southeast corner of the intersection of Hongtai Road and Mingyueqiao Road is the gateway location of the core business district in Chengdong New City. It offers an open view with no obstructions, clearly visible at 600 meters, only 1 kilometer from Hangzhou East Station, covering high-speed rail business travelers, and providing dual traffic assurance from metro and high-speed rail alike.
With the traffic advantage of being located above two subway lines, high-end and mature hardware configuration, and cross-industry collaborative scenario value, the LED screen has become a core media resource deeply rooted in the East Hangzhou market. It serves not only as a visual window for brand image communication but also as a key link connecting mid-to-high-end consumers with the commercial ecosystem. It meets diverse marketing needs such as luxury brands, high-end dining, family entertainment, and automotive services, offering comprehensive competitiveness with high reach, high conversion, and high cost-effectiveness.
Relying on the four-dimensional core advantages of being located above two subway lines, cross-industry collaboration, high-frequency precise reach, and rapid conversion chains, it has become an irreplaceable brand communication high ground in East New City. It provides brands with full-chain marketing solutions from exposure to conversion to repeat purchases, making it especially suitable for high-end consumer brands in luxury goods, beauty, automotive, and family education sectors for regional market cultivation.
With the four-dimensional locational advantages of being above two subway lines, a high-speed rail hub, a high-end commercial complex, and the core business district of East City, it has become an irreplaceable outdoor media asset in East Hangzhou New City. Coupled with mall new product launches, celebrity signings, and other events, it forms a three-dimensional marketing approach that combines screen display with on-site experience, enhancing ad recall.
As the core media carrier after the mall's renovation, its investment value will increase significantly alongside the mall's overall upgrade. This golden combination of two subway intersections and a transport hub makes this outdoor LED one of the rarest advertising resources in East Hangzhou. Integrated with the mall’s membership system, it enables a closed loop from ad exposure → member activation → points reward → repeat purchase.
