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| Area：Changsha | Type：Elevator | Frequency：0 |
| Address：Jiangjing Huafu, Shuanghe Road, Kaifu District | Format：framework | Duration：/ |
| Location：Riverside View Mansion | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
Jiangjing Huafu is located at No. 79 Shuanghe Road, Kaifu District, Changsha, adjacent to 163 Hospital, Hongxi School, and the Liuyang River Scenic Area. The community covers 764 households, mainly middle- to high-income families and professionals in healthcare and education. Advertisements here can precisely reach families with stable purchasing power, making it especially suitable for local service advertisements in education, housekeeping, medical services, etc.
As a high-end community in the core riverside area of Changsha, Jiangjing Huafu gathers high-net-worth individuals. Elevator frame advertisements here allow precise targeting, naturally integrating brand information into residents' daily commuting scenes. Residents encounter the advertisements multiple times in the elevator every day, creating high-frequency, high-recall brand exposure. The advertising cost is much lower than traditional media, yet it can achieve higher conversion and repurchase rates, significantly improving return on investment.
Elevator frame advertisements leverage the combined advantages of riverside ecology, community clusters, and stable customer base, making it a high-quality community media resource for precisely targeting middle- to high-income families. The surrounding area includes educational institutions such as Changsha University and Sifangping Primary School, as well as medical facilities like 163 Hospital, attracting residents with stable incomes, including teachers, civil servants, and mid-level corporate employees, with strong household decision-making power.
The core advantages lie in the triple empowerment of precisely targeting high-net-worth families, forced exposure in a closed environment, and low-cost, high-efficiency conversion.
Within a 1-kilometer radius, there are commercial complexes such as Metro, Yuehu Grand Market, and Maojiaqiao Fruit Wholesale Market, covering essential household scenarios like fresh food shopping, home appliance retail, and family entertainment. This highly aligns with the consumer orientation of elevator advertising. It is about 1.2 kilometers from Yuehu Park North Station on Metro Line 3. Nine bus routes, including 132, 136, and 501, converge at Hongshanqiao Station, with a daily commuter flow of over 30,000 people, forming a three-dimensional exposure network of metro, bus, and private car commuting. Based on the Binjiang ecological zone, the advertising builds a marketing loop of high-frequency exposure, emotional resonance, and immediate conversion through mandatory reach in enclosed spaces, precise targeting of middle- to high-income families, and deep penetration of contextual content. Its cost-effectiveness and scarcity of strong scenarios make it a core choice for brands to deeply cultivate the family consumption market in Changsha, particularly with significant communication value in maternal and child, home, and education sectors. The residential community is located next to the Liuyang River Scenic Belt in Kaifu District, close to administrative, medical, and educational resources such as 163 Hospital and Changsha University. Seventy-two percent of households are stable-income groups like doctors, teachers, and mid-level company staff. It is 1.2 kilometers from Yuehu Park North Station on Metro Line 3, with nine bus routes, including 132 and 501, reaching the community entrance directly, handling a daily commuter flow of 30,000 people. It also radiates to cultural and tourism landmarks such as Yuehu Park and Window of the World, creating dual exposure for commuters and tourism-derived traffic, extending the advertising reach from the community into the urban living circle. Within 1 kilometer, commercial complexes such as Metro and Yuehu Grand Market provide full coverage, with dense household demand scenarios like fresh food shopping and home appliance retail. Elevator ads can directly connect to offline consumption—for example, after a home furnishing brand placed advertisements, the number of consultations at nearby stores increased by 25% week-on-week, achieving a scenario closed-loop from screen exposure to in-store conversion.
