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Area:Wuhan | Type:Outdoors | Frequency:60 |
Address:No. 698, Hanyang Avenue, Hanyang District | Format:led | Duration:15s |
Location:Sea and Sky Happy Shopping | Min Qty:1 | |
Size:19.5m(W)x16m(H)=312㎡ | Min Period:week |
Wangjiawan Haitian Happy Shopping LED screen, with its prime location, high cost-effectiveness, precise audience targeting, and differentiated operations, has become the preferred advertising platform for small and medium-sized brands in the Hanyang commercial area. With a daily traffic of over 800,000 people, flexible pricing strategies, and stable investment returns, it holds unique competitiveness in the fiercely competitive outdoor advertising market.
The large screen is located at the intersection of Hanyang Avenue and Longyang Avenue, adjacent to Wangjiawan Station of Metro Lines 3 and 4, which sees over 120,000 daily passengers. The B2 underground level is seamlessly connected to the metro station, creating a three-dimensional advertising reach scenario with direct metro access, surface buses, and elevated traffic. The nearby Second Ring Road elevated section sees a daily traffic flow of 500,000 vehicles, with peak hours creating stoppages of over 30 seconds, providing a natural forced viewing window for advertisements.
As an early commercial project in the Wangjiawan business district, Haitian Happy Shopping complements commercial establishments such as Hanshang 21st Century Shopping Center, Wuhan Mall, and JD Mall. It covers Hanyang's old city, the Sino-French Ecological New City, and Wuhan Economic & Technological Development Zone, reaching over 2 million people. The business district sees a daily foot traffic of over 800,000, peaking over 1 million on weekends, with an annual visitor volume exceeding 30 million.
Haitian Happy Shopping is located near Wangjiawan Metro, with numerous merchants offering a wide variety of products. The area includes supermarkets, department stores, home appliances, and furniture industries, while nearby there are pharmaceutical and auto 4S stores. Close by are major shopping centers and supermarkets such as Dayang Department Store, Carrefour Home, and Wuhan Mall, with a total commercial area of 542,000 square meters, making it the most prominent commercial center in Hanyang.
The target audience is primarily family consumers and young groups, aligning closely with categories such as parent-child education, new energy vehicles, and smart home products. The proportion of children's businesses in shopping malls reaches 20%, allowing precise access to the family consumption decision chain. It supports multiple format signals such as HDMI and SDI, is compatible with 1080P HD content playback, enables real-time updates of advertising materials through a remote control system, supports split-screen display and dynamic effects, and meets brand communication needs.Subway Lines 3 and 4 run north to south across the city. Line 3 extends along Hanyang Avenue eastward to Zhongjiacun and reaches Wuhan Railway Station. Line 3 starts at Dunkou Sports Center, crosses the Han River, and reaches Hankou Railway Station. Line 4 spans the Yangtze River, passing through three districts: Hanyang, Wuchang, and Hongshan, connecting the two major railway hubs, Wuchang Railway Station and Wuhan Railway Station.The LED screen at Wangjiawan Hengtian Happy Shopping is becoming a golden landmark of urban commercial value. As an LED screen in the core area of the Wangjiawan business district, it is not just an advertising medium but also a witness to the rise in regional value. With a precise daily passenger flow of 807,000, this LED screen has become the best platform for brands to establish deep connections with consumers.The LED screen shines in the Wangjiawan business district, conveying not only product information but also the vision of a brand dancing with the city's future. For brands, choosing the Wangjiawan Hengtian Happy Shopping LED screen means choosing to leave an indelible brand mark amid the wave of rising urban value.