- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Elevator | Frequency：0 |
| Address：58 Wende Road, Chenghua District | Format：framework | Duration：/ |
| Location：Baotai Residence | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
The elevator frame advertisement in Chengdu Baotai Jiayuan community is a benchmark case for scene marketing in mid-to-high-end communities, with its core value reflected in the precise penetration of quality family consumer groups and the deep linkage with the regional commercial ecosystem. The elevator frame design fits the elevator space, and the visuals are presented silently during the 10-20 seconds of commuting, avoiding interference and deeply integrating the advertisement content with residents' daily life scenarios.The community is located at No. 58 Wende Road, Chenghua District, in the core area of the Dong Second Ring Bali community business circle, adjacent to SM Plaza and Wanda Cinema Plaza and other commercial complexes, with educational resources like the Electronic Science and Technology University Affiliated High School and Chenghua District Experimental Primary School within a 3-kilometer radius. The elevator advertisement covers 1,824 households in the community, with an average of over 5,000 elevator rides per day, creating a high-density reach network.The surrounding facilities, such as Huaxi Middle School, Erxianqiao Park, and several shopping centers, further reinforce the community's family consumption scenario attributes. The elevator advertisement can accurately cover the daily travel patterns of this demographic, making it particularly suitable for industries closely related to family life, such as maternity and baby products, education and training, and home services.Within a 3-kilometer radius of the community, there are 1,232 supermarkets, 38 shopping centers, and 26 medical institutions, forming a high-frequency consumption area. Elevator advertisements can serve as offline traffic entry points, guiding residents to consume in-store. For example, local dining brands launch “scan to receive coupons” promotions through elevator posters combined with community group buying platforms, achieving closed-loop marketing from exposure to conversion.Brands establish a unique emotional connection with the residents of Baotai Jiayuan, transforming the relationship from a simple 'advertisement-audience' dynamic to a daily interactive experience.
The elevator frame advertisements in Baotai Community have become a premium channel for local businesses to penetrate the household consumption market due to their high reach, precise targeting, and adaptability to community scenarios. Advertisers need to pay attention to content compliance and the fit with community culture during placements, achieving a win-win in commercial and social value through refined operations. For further collaboration, the latest location resources and quotation schemes can be obtained through property management or mainstream operators.The core advantages lie in the perfect combination of precision, compulsion, cost-effectiveness, and community ecology. Its high-frequency reach in closed environments, deep coverage of household consumption groups, flexible placement strategies, and standardized management system make it the preferred channel for local businesses to penetrate the household consumption market. With the application of smart technologies and the deepening of community commercial ecology, the value of this media form will continue to increase.The investment value of the Baotai Community elevator frame advertisements stems from their precise household consumption scenarios, high cost-effectiveness in communication, standardized operational management, and potential for technological upgrades. In the Chengdu community advertising market, their net profit margin can reach 40%-50%, with an investment payback period of about 12-18 months after smart upgrades, significantly outperforming traditional outdoor advertisements.The layout of the elevator frame advertisements has been meticulously designed to ensure clear visibility of the ads while harmoniously integrating with the elevator's internal environment. This method of elevator frame advertising allows brands to accurately reach their target audience, greatly enhancing conversion rates. The high reach and strong memorability of elevator frame advertisements allow brands to stand out in a highly competitive market.
