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| Area：Chengdu | Type：Elevator | Frequency：0 |
| Address：No. 133, Swan Road, Chenghua District | Format：framework | Duration：/ |
| Location：Shengtian New Garden | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
The elevator frame advertisements in the community, with their unique scene penetration ability and precise audience coverage, have become an efficient medium for local brands to reach their target customer base. This community is located in the core residential area of the high-tech zone, where residents mainly consist of technology professionals and young families. Their consumption decisions are rational, and they prefer quality services. The elevator frame advertisements are cleverly embedded in residents' daily commuting routes, clearly conveying information in a natural stop of 10-20 seconds, avoiding the interference of traditional advertisements and achieving a seamless communication effect.The elevator frame advertisements directly target the enclosed environment within the community, covering residents and visitors who frequently enter and exit the Shengtian Xinyuan community. The residents mainly belong to high-education and high-income groups, with a strong demand for smart home products, educational services, and community businesses. The advertising content can be deeply adapted to their lifestyle. With high-frequency exposure and reinforcement of memory, the elevator space is small, and the staying time is fixed, allowing the advertisement content to reach the audience repeatedly in a silent environment, forming an advantage of "passive acceptance" in communication.The elevator frame advertisements in Shengtian Xinyuan are not only tools for brand exposure but also extensions of the community ecosystem. By integrating the concept of scene as medium, it incorporates commercial information into the daily snippets of residents' lives, allowing marketing to return to the essence of trust and demand. By choosing this channel, brands can find a fulcrum of deep resonance with their target users amidst the innovative wave in the high-tech zone.Shengtian Xinyuan is located in the core residential area of the Chengdu high-tech zone, with residents mainly being technology professionals and young families. Their average monthly income level is higher than the Chengdu average, and their consumption decisions are rational, emphasizing the demand for quality services. The elevator frame advertisements are inherently embedded in the residents' commuting scenes, directly targeting the high-frequency closed spaces they use every day, with a coverage rate exceeding 90%, making it particularly suitable for brands related to education, smart homes, and community business.
The investment value of the elevator frame advertising at Shengtian Xinyuan lies in its precise coverage of high-net-worth young families, the high frequency of exposure, and the unique advantages of policy dividends. If the advertising space resources are stable and the content is highly adaptable, its ROI can exceed 1:3, far surpassing traditional outdoor advertising. The closed space characteristic of elevator ads makes the advertisement unavoidable, achieving a recall rate of 90%. It can cover local businesses within a 3-kilometer radius, such as medical aesthetics, dining, and education.The elevator frame advertising in Chengdu's Shengtian Xinyuan community is a typical representative of precise marketing in community scenarios. Its core value lies in its deep penetration into the affordable housing demographic and accurate matching of local consumption demands across four dimensions: basic profile, operational model, communication value, and placement strategy.The community is located at No. 133 Swan Road in the Chenghua District of Chengdu, which is in the core area of the Chengyu Overpass business district. Within a 3-kilometer radius, it gathers consumer and educational nodes such as CapitaLand Mall, Yonghui Supermarket, and Sichuan Yangtze Vocational College. The elevator advertising covers 2,680 households in the community, with an average of over 8,000 elevator rides daily, forming a high-density reach network.The core advantage lies in the deep penetration into the low- to middle-income demographic and the precise capture of localized consumption needs. Its media value is reflected not only in high reach rates and low-cost conversions but also in upgrading the elevator from an advertising display area to a gateway for living services. For regional brands, this is the optimal path to leverage a small budget for a large market. For national brands, it serves as a strategic fulcrum for penetrating communities and building trust at the doorstep.
