- Photos
- Specs
- Advantages
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- Media Map
| Area：Wuhan | Type：Elevator | Frequency：0 |
| Address：No. 154 Parrot Avenue, Hanyang District, Wuhan City | Format：framework | Duration：/ |
| Location：Yicui Garden | Min Qty：1 | |
| Size：550mm*700mm | Min Period：week |
As a mature residential community in the Wuchang District of Wuhan, the occupancy rate has remained stable at over 95% year-round. The elevator, as a core facility for residents' daily travel, has always been designed with the philosophy of 'adapting to community needs and serving residents' lives.' It not only serves essential structural functions but also becomes an important extension of community services.The core advantages of media lie in high-frequency reach, precise targeting, and low-cost high conversion, but a comprehensive assessment must consider the community's geographical location, resident characteristics, and policy environment. If the community is located in Huangpi District and benefits from elevator modernization projects, the return on investment for advertising space may be quite high.To showcase the uniqueness of the elevator framework in Wuhan Yicuiyuan Community, I combine the community's positioning as a mature environment, considering design adaptability, material practicality, functionality in serving residents, and community integration. This allows for the natural incorporation of the elevator framework into content, highlighting its close connection to residents' lives.To emphasize the media value of the elevator framework in Wuhan Yicuiyuan Community, I take into account the community's mature attributes, stable resident structure, and frequent usage scenarios. I explore the advantages from perspectives such as precise reach, scene trust, and cost compatibility, organically integrating 'elevator framework' into the content to showcase its unique strengths as a community communication carrier.Precisely targeting the core audience is its primary advantage. The residents of this community primarily consist of middle to high-end families living with three generations together, retired officials, and employees from nearby enterprises. Their consumption needs focus on parent-child education, elderly care services, home improvement, and daily fresh produce. The elevator framework directly covers this stable and clearly-defined group without the need for 'traffic screening' to reach the target.
The strong memory points brought by the closed nature of the scene are irreplaceable. In the relatively small environment of the elevator without phone distractions, residents’ gaze naturally focuses on the elevator frame during the 10-30 seconds of waiting, which differs from outdoor advertisements that come and go quickly and from the 'information overload' of online content. The contents of the elevator frame can enter the audience's cognition in a 'low distraction' state.The elevator frame in Yicui Garden, with its core advantages of 'precision, efficiency, and affordability,' breaks the communication barriers of traditional media, becoming a 'micro-communication hub' rooted in the community, serving residents and merchants. Its value lies not only in information dissemination but also in building a 'trust communication ecosystem' within the community.Surrounding the community are three mature business districts, five schools, and several medical institutions. Local merchants such as fresh supermarkets, educational institutions, and elderly care service centers have a strong demand for precise community communication. The source of tenants for elevator frames is stable. According to data from similar carriers in surrounding communities, the average vacancy period for elevator frames does not exceed 15 days annually.As the community economy shifts from 'general flow' to 'precision,' the investment appreciation potential of elevator frames continues to be released. On one hand, Yicui Garden is located in a core area of Wuchang District, with surrounding housing prices and community values steadily increasing, indicating a potential rent increase of 10%-15% for elevator frames in the future. On the other hand, innovation in the operating model can further amplify value. Investors can partner with property management to offer 'packaged leasing' services, integrating multiple elevator frames into a single lease for chain brands or community service providers, which can result in rent premiums exceeding 30%.Elevator frame advertisements are typically located in residential communities, commercial buildings, and other enclosed spaces, allowing for precise targeting of the desired consumer groups. As a mature community, Yicui Garden has a stable resident composition, allowing advertisements to effectively cover middle- to high-income families.Media possesses core advantages such as precise reach, high-frequency exposure, and mandatory viewing. Although the elevator equipment may be nearing the end of its service life, this very fact may lead to a demand for upgrades and modifications, creating opportunities for enhancing media value.
