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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 16, Zhujiang East Road, Zhujiang New Town, Tianhe District | Format：led | Duration：15s |
| Location：Atrium of AutoNavi Landmark Winter Plaza | Min Qty：1 | |
| Size：12（宽）×32（高） | Min Period：week |
As a benchmark commercial complex in the core business district of Tianhe CBD, the layout and operation of its internal LED screen is based on the core concept of "technology empowering business ecology", and through technological innovation and scene integration, it has built a digital business network with both brand communication and consumer experience
The LED screen covers the main entrance of the east gate, the core area of the atrium and the exterior façade of the main store, forming a visual communication system of "high-traffic reach and immersive interaction", which not only undertakes the basic functions of information guidance and brand display, but also reshapes the value logic of commercial space through dynamic interaction and data-driven
The LED screen design of AutoNavi Landmark Winter Plaza breaks through the one-way communication mode of traditional advertising screens, and creates diversified business scenarios through the dual upgrade of hardware performance and content strategy
Through the deep integration of LED screens and membership systems, AutoNavi Landmark Winter Plaza has created a closed loop of precision marketing of "data insight-content customization-behavior feedback", and the background of the mall dynamically adjusts the content played on the LED screen according to the member's consumption records and stay heat maps
The LED screen of AutoNavi Land Winter Plaza has transcended the scope of traditional advertising carriers and has become a multi-dimensional hub connecting commercial operations, urban culture and technological innovation
The surrounding area brings together 62 Grade A office buildings and the headquarters of Fortune 500 companies, effectively covering the business people with the highest income and strongest spending power in Guangzhou
Located at the intersection of Huaxia Road and Huacheng Avenue in Zhujiang New Town, facing landmark buildings such as Canton Tower and East and West Towers, it covers more than 100,000 high-end business people per day
The inside of the mall is the center of passenger flow, and it is also a necessary place for consumers to shop, catering, entertainment and other activities
Most of the high-end office buildings around the media are the headquarters of Fortune 500 enterprises and large and medium-sized real estate enterprises, effectively covering the business district of Zhujiang New Town, and can contact the decision-makers and mainstream business groups of the enterprises with the highest income and strongest consumption power in Guangzhou, and the advertising effect is highly recognized by customers
Located in the core of the CBD of Zhujiang New Town, facing landmark buildings such as Canton Tower and East and West Towers, covering an average of more than 100,000 high-end business people per day, close to Huacheng Avenue Station of the Metro APM Line, seamlessly connected to Line 3/5, surrounded by main roads such as Guangzhou Avenue and Huangpu Avenue, and 62 surrounding Grade A office buildings settled in international enterprises such as Ernst & Young and PricewaterhouseCoopers, forming a high-end business consumption circle
AutoNavi Land Winter Plaza is located in the core business district of Tianhe CBD, is the TOP comprehensive commercial plaza in Guangzhou, with a strong commercial atmosphere, surrounded by shopping malls, office buildings, residential apartments, and five-star hotels, such as the East Gate LED screen is located above the east gate of Winter Plaza, and the surrounding environment allows it to effectively cover high-end consumer groups
The Winter Square Atrium screen is the highest indoor LED screen in Guangzhou, and is the largest high-definition indoor screen in South China
