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| Area：Beijing | Type：Bus | Frequency：0 |
| Address：No. 10, Xitoutiao, You'anmen Outer, Fengtai District | Format：Light box | Duration：/ |
| Location：No. 10, Xitoutiao, You'anmen Outer, Fengtai District | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
1. Accurate scene coverage
The advertising locations are concentrated around Capital Medical University and densely populated areas of medical research institutions such as Temple of Heaven Hospital and Union Medical College Hospital, reaching an average of over 200000 people per day, covering patients, medical staff, researchers, and community residents, and accurately matching the target audience of the medical and health industry
2. Visual impact and long-term memory
By using high brightness LED light boxes, the visibility at night can be improved by 50%. The picture is wear-resistant and the color is saturated. The average passenger stay time is 3-8 minutes, and the brand memory is increased by 40% compared to traditional media. Advertising information is strengthened through repeated exposure, forming a strong correlation between "healthy life+brand"
3. Efficiency of information transmission
The advertising content of the waiting hall, as a must pass place for medical patients, can be directly related to health knowledge, popular science, medical service promotion, or academic activity promotion to achieve real-time connection between brand information and audience needs
4. Integration of culture and public welfare
Combining the academic influence of Capital Medical University, advertising design can incorporate public welfare elements such as medical science popularization and health advocacy to enhance brand credibility, while responding to the city's "Healthy China" strategy to achieve a win-win situation of commercial value and social benefits
1. High cost-effectiveness exposure
Compared to the fragmented placement of online advertising, the lightbox advertising in the waiting hall of Capital Medical University uses a fixed high traffic scenario as a carrier, and the cost of single placement is controllable, but it can achieve continuous offline exposure for more than 24 hours with significant cost-effectiveness
2. Brand positioning in the medical field
Seizing the core locations around Capital Medical University in the context of intensified competition in the healthcare industry can quickly establish brand and professional medical relevance, forming a differentiated competitive advantage
3. Significant long tail effect
The advertising content achieves cross circle dissemination through the daily flow of the waiting crowd (medical treatment, commuting, scientific research), especially targeting the high-end medical consumer group with long-term brand accumulation potential
4. Policy and Trend Dividends
Beijing continues to promote the construction of "smart transportation" and "healthy city". Public transportation media, as an offline traffic entry point, will receive more policy support in government public service advertising and health science popularization projects in the future, shortening the investment return cycle
