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| Area：Beijing | Type：Bus | Frequency：0 |
| Address：Jishuitan | Format：Light box | Duration：/ |
| Location：Jishuitan | Min Qty：50 | |
| Size：3.5m*1.5m | Min Period：2week |
The location value cannot be replicated: The Jishuitan bus waiting hall lightbox advertisement is located at the transportation throat of Beijing's North Second Ring Road, radiating to the Financial Street, Zhongguancun, Houhai Cultural and Tourism Belt, and Deshengmen commercial district. The daily passenger flow reaches 79000 people (data as of 2021), possessing an irreplaceable regional hub attribute.
Highly matched audience structure: covering financial professionals, white-collar commuters, tourists, and cultural consumers, with a high level of education and strong decision-making power among the audience. Advertising information directly reaches high educated and high-quality audiences, enhancing brand trust and conversion rates.
24/7 visual impact: Adopting 4K high-definition LED light boxes and intelligent dimming technology to adapt to changes in day and night lighting, the advertising content is clear and eye-catching in the waiting hall, and the night lighting effect increases visual perception by 30%, strengthening brand memory points.
Scenario based immersive communication: The waiting hall is adjacent to the Deshengmen bus hub and the Houhai cultural scenic area, where passengers stay for a long time and concentrate their attention. Advertising information naturally integrates with urban life scenes, forming a dual immersive communication experience of "commuting+leisure".
• Dynamic and flexible adaptation of content: supports real-time broadcasting, festival theme linkage, city IP co branding and other forms of advertising, making it easy to combine with Houhai night view, financial street business activities or Desheng store collections for creative presentation, and improving the timeliness of dissemination.
Strong technical support and stability: The equipment is equipped with rain, dust, and wind resistant designs, with a long operating cycle and low maintenance costs. The advertising placement cycle can be precisely controlled to reduce operational risks.
Data driven precision optimization: By monitoring passenger flow and analyzing consumer behavior, advertising content and placement strategies can be dynamically adjusted to improve communication efficiency and return on investment.
• Significant premium for scarce resources: The number of lightbox advertising spaces in the Jishuitan bus waiting hall is limited and located in the core transportation hub of the city, with exclusive dissemination value. Compared to other outdoor media, its high exposure and precise reach make it a core resource for brand competition.
The brand endorsement effect is prominent: relying on the transportation hub attribute of Jishuitan Station and the cultural landmark attribute of Houhai, the advertising space naturally has the dual label of "urban elite+cultural tourism consumption", helping the brand quickly establish high-end awareness and public trust.
High conversion path leads directly to consumption: The advertising audience is a high spending group, and brand information can be directly guided to financial products, cultural and creative derivatives, or online interactions, shortening the marketing chain and improving the actual effectiveness of advertising placement.
Long term value growth: With the optimization of transportation in Beijing's North Second Ring Road and the upgrading of the Houhai cultural and tourism industry, the flow of people and commercial value of this area will continue to increase, and the dissemination potential and investment return of advertising spaces will increase synchronously.
There is ample room for event marketing to leverage the momentum: activities such as the Houhai Music Festival and the Financial Street Forum are often held around Jishuitan Station. The lightbox advertisements in the Jishuitan bus waiting hall can be linked with hot events to achieve a combination of dissemination and volume.
Strong cross industry coverage capability: Whether it is financial brands, high-end automobiles, cultural derivatives, or tourism services, Jishuitan bus waiting hall lightbox advertisements can provide adaptive communication strategies to meet the needs of brands in multiple fields.
Dual guarantee of policy and operation: As a key transportation hub advertising project supported by the government, the advertising space operation is standardized, the approval process is transparent, the brand advertising risk is controllable, and the long-term cooperation stability is strong.
City level brand communication highland: Jishuitan bus waiting hall lightbox advertising is not only a regional communication node, but also a display window for the integration of Beijing's North Second Ring Road transportation and cultural tourism, suitable for brand building city level influence and industry leadership.
